Created in June 2020 by Alessandro de Araújo and Jefferson Alves, sons of the east side of SP, the channel is a reference in the promotion of rhythm
“It is the sound of the blacks, of the favelados”, gave the lyrics the funk of MCs Amilcka and Chocolate. Even if no one stands still when it plays, it continues to be a discriminated rhythm in Brazil, a country where more than half of the population is black. “Everything that comes from the periphery is marginalized. It was like this with samba, with rap and today with funk. As much as funk dominates parties for the rich, the artists’ image is still under attack,” says Rafael Toledo, 22.
A resident of Itaquera, on the outskirts of east São Paulo, Rafael is a journalist at on the funk. Today the channel is a reference when looking for news on artists of the genre, precisely with the idea of making visible names that do not gain space in traditional media. There are more than 3.5 million followers on Instagram alone.
The page was created on June 9, 2020 by Alessandro de Araújo and Jefferson Alves, sons of Artur Alvim and Nhocuné, also in the east part of the capital – they also founded Love Funk before selling it to Rato, the current owner.
Over time, the page has expanded to other social networks. He now has a website, a YouTube channel and a TV show. The team that produces all this content is made up of 15 people.
“12 who work face to face every day and three who come from outside São Paulo, and who edit and create content for our pages. We have a team that almost daily creates original content and produces interviews to feed YouTube and, consequently, other networks,” explains Rafael, who is a writer and editor.
success and innovation
For Rafael, early success was due to a lack of segmented media about funk. “As much as they deny it, people want a facilitator to get the news from the medium they follow.”
“We also focus a lot on innovation, we never do the same thing for too long. We are constantly changing to always be one step ahead of the competition,” she adds.
As for Sobre Funk’s upcoming flights, don’t think small, partner. “We want to become an ever more professional content producer. Here we joke that we have to be the Globe of funk, I think that with this comparison we can already get an idea of where we want to go,” he says.
MC Cabelinho sang “debauchery of the face of the elite, I just know where we go, respect burns.” Respect is what Sobre Funk has as its mission, other than to praise funk as it is, not to please a group. “Even the elite want to see their peers succeed, which is why there is resistance,” comments Rafael.
“As a funk person, I don’t want to be accepted by the elite, I don’t want advice, praise, whatever. I want funk to get big enough to stifle and ridicule those who think otherwise,” she concludes.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
