the streaming platform HBO Max announces a partnership with Sao Paulo Fashion Weekthe largest fashion event in Brazil and the most expressive in Latin Americato celebrate the anniversary of 25 years old from the series sex and the cityas well as announcing the new season of That’s it… which will open today June 22nd.
During Sao Paulo Fashion Week (SPFW)what happens between 25 and 28 May and your edition arrives N55THE HBO Max recreates one of the most famous locations in the series, transporting fans into New York (USA), directly on the stairs of the apartment Carrie BradshawInterpreted by Sarah Jessica Parker.
Furthermore HBO Max still carry the The evolution of fashion Carrie: An exclusive fashion presentation featuring six interpretations inspired by the character’s iconic outfits, hand-picked by a curator of Vogue Brazilwhich also reflects how fashion choices have evolved in recent years. 25 years old.
The strategy of impact HBO Max it starts from a genuine public interest in fashion as an object of personal expression and also a trend exponent.
For the local campaign, the presenter and actress Adriana Galisteu was chosen as ambassador. fan of sex and the city AND That’s it…, Galistine is a relevant name in the advertising market and in Brazilian TV with a presence on the main broadcasters of the country, among which Record TV, Globe TV, SBT, Band, RedeTV! beyond the Discovery Channel.
In 2022 the presenter celebrated 40-year career at the forefront of major projects in world of entertainment, fashion, beauty AND lifestyle.
“There is no better occasion to bring the public closer to this iconic title than São Paulo Fashion Week, the fifth largest fashion week in the world. With these actions, we are contributing to a local, internationally recognized event in the fashion scene , to promote a true experience that transcends the journey of the productions within the platform and proposes that the audience is part of the narrative”comment Luisa Faleirosmarketing director at Warner Bros. discovery.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
