the entertainment platform Tick tock announced on the last day 14, in the TikTok summit for youfour actions commemorating the 30-year career of the singer Ivete Sangalo in partnership with the advertising company Eletromidia. The initiative called Ivete 3.0 will bring a unique journey of content, showcasing the best of the singer in a variety of formats and contexts.
The platforms will offer special and differentiated packages for brands, in which experiences will be integrated, starting from online environment and unfold to disconnectedand vice versa, creating a deep bond between the fans and the singer.
With the partnership, the assets of the Electromedia will be an extension of the actions carried out in Tick tockbringing interactive content and exclusive details of the ap campaignbus stops, street clocks AND screens in the subway and in buildings more than 70 cities throughout Brazil.
“Entertainment and music are part of TikTok’s DNA. At the end of the year we will have a series of contents in different native formats of the platform to take a real dive into these thirty beautiful years of Ivete’s career”affirmations Gabriela ComazzettoGeneral Director of Business at Tick tock TO Latin America.
“The partnership demonstrates how Out-Of-Home media plays an important role in strategic campaign planning and strengthens complementarity between media. Thirty-year career of this incredible artist that is Ivete”affirmations Alexander Guerreromanaging director of Electromedia.
Last summer, the companies began to offer together an unprecedented package in which the contents created by the brands with the creators of the platform were also shown on the screens of Electromedia. The campaign included content from six sections: travel, fashion, food, beauty, drink AND shopping.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
