Twelve years after the poet’s death, the partners sang and toasted together in a commercial for a brewery
The Volkswagen commercial that united Elis Regina (1945-1982) and Maria Rita has the tagline “the new is back”, in reference to the song Like our parentsIn Belchiorrewhich presents the unprecedented meeting between mother and daughter, created with the help of Artificial Intelligence tools and the deep fake technique.
However, the verse used could also be written by Cazuza in the song Time doesn’t stop: ‘I see the future repeating the past’. This is because, in 1992, a Brahma commercial brought the partners together Tom Jobim (1927-1994) and Vinicius de Moraes (1913-1980), twelve years after Poetinha’s death.
At the beginning of the advertising piece, which is also two minutes long, like the one for the Volkswagen, Tom, strumming the piano, says: “My dear poet, I would like you here now so we can drink that real ale, watching the lass”.
Then Tom plays and sings the classic I know I will love youpartnership between the two, while images of Rio de Janeiro, with a yellow filter, which recalls the color of the drink, fill the screen.
Further on, Tom looks to the side and sees his wish fulfilled: Vinicius is again at his side, proclaiming the poem Sonnet of Loyalty. Then, side by side, with the technology available at the moment, they sing together the last lines of I know I will love you. An old image of Vinicius was used for this.
Finally, Tom and Vinicius toast, each with a glass of draft beer, to the reunion. “Chopp da Brahma, the real chopp,” says Tom, after the toast.
Just like the publicity that now united Elis and Maria Rita – the film is the subject of an ethical representation by Conar – the campaign with Tom and Vinicius also aroused controversy and discussion. There were those who condemned Tom for giving the song to the brand. Vinicius’ family also received criticism for giving up the poet’s image.
Advertising for beer was not Jobim’s first. In the 80s he had already abandoned music March waters for Coke. With the criticism he would have said a sentence that has gone down in history: “success in Brazil is a personal offense”.
Tom has also done campaigns for Embratur and, for the soap Phebo, he composed a special soundtrack.
In the same year as the Brahma commercial, 1992, a highly anticipated show paired Tom with another bossa nova icon, João Gilberto. It was the first time in 30 years that they performed together. The brewery sponsored the meet. The presentation resulted in a special for TV Globo, Tom & JohnDirected by Walter Salles Jr.
The show, marred by technical problems, as shown by a report by Stadium released on December 9, 1992, it had in the audience names such as Chico Buarque, Caetano Veloso, Edu Lobo, Martinho da Vila, Jards Macalé, Francis Hime and Marina.
As the presentation ended, each walked away to one side of the stage, further fueling the news that their thirty-year separation had been due to a disagreement between them.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
