OR Tick tock promotes the 2nd edition of the TikTok drag synca competition dedicated to strange communityaiming to celebrate lip sync battles and drag culture Brazil. For the second year in a row, the event showcases the development, implementation and execution of agencies BUSINESS AND It’s done.
A BUSINESS is an entertainment bureau that creates creative connections for brands, and Effect, an audience-facing experiences agency LGBTQIAPN+, use entertainment as a transformational platform. Both companies are part of the ecosystem of UMAUMA Group.
OR TikTok drag sync it was conceived to celebrate the art that is so essential to community expression LGBTQIAP+. The voice-over contest aims to uplift the community LGBTQIAPN+ and choose the new one drag queen icon of lip sync Brazilian.
The grand finale will be recorded on the same day July 17thTO St. Paul Roomin the capital of São Paulo, with performances by the contestants live for guests, and will have an exclusive show by Paul Vitar. Transmission takes place on the day July 20thsilhouette tiktokbrasil.
A BUSINESS AND It’s done were responsible for the project’s creative and artistic development, implementation and execution, as well as content expansion strategy, in order to generate identification and increase visibility of the strange community in Brazil.
“We are very happy to carry out the second edition of this project”, He says Priscilla Metzkerfounder of BUSINESS. “As FEAT, our mission is to identify the affinities between artists and brands and create projects that bring value and reflection to our society. This year, we are thrilled to bring TikTok Drag Sync to the renowned Sala São Paulo, following a major movement in culture Drag to take the city beyond discos and concert halls. This iconic space represents an important tourist and cultural landmark of the city”explains.
A BUSINESS and the It’s done they have extensive market experience and play a key role in bringing exposure to the community LGBTQIAP+, with projects and actions that strengthen its presence and representation in the advertising sector. Some of its success stories include: partnership FEAT Pedro Sampaio + Avon with the participation of Glory Grovewhich led to actions with the brand and a show at the BB 22, where the strategic curatorship of artists who move well in the territory of diversity was essential; the launch of the Amazon Prime original series Manhãs de Setembro, which included a show and a clip with the participation of Baías, Glória Groove, Mc Rebecca, among others, under the command of BUSINESS.
OR tokka eventwhich stood out in the scenario LGBTQIAP+ bringing fresh musical proposition, high quality production, audience interaction and conversations with supporting brands; and the action Havaianas pridewhich, in addition to its own events, has also contributed to the professional and free psychological welcome of beyond 540 people from the LBTQIAP+ community through the project LGBT+ welcome from the All Out International NGO.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
