Volkswagen announces sponsorship of Rock In Rio 2024 and activation of The Town

A Volkswagen do Brazil announces the sponsorship of Rock in Rio 2024, the largest music and entertainment festival in the world, which has had four editions sponsored by the brand (2011, 2013, 2015 and 2022). The partnership was announced during the press conference of The Town 2023, which also has Volkswagen as a sponsor.

In its first edition, the The city it is already the largest music, culture and arts festival in the country St. Paul (SP) and will rock the city in the coming days 7, 9 and 10 Septemberto the Interlagos circuit. The event is from the same producers as Rock in Rio.

“Volkswagen do Brasil’s presence at music festivals consolidates us as an increasingly humane, diverse and vibrant brand linked to Brazilians. In our 70 years in Brazil, we are immensely proud to announce our sponsorship of Rock in Rio 2024, being our fifth participation in the event, and to be the official car manufacturer of The Town 2023, in its first edition. In music festivals, in addition to presenting our product portfolio and launching special versions, we are close to people and contribute to social transformation, such as example The Favela 3D project, which has the support of the Volkswagen Group Foundation, makes our mission at The Town even more noble”affirmations Ciro Possobommanaging director of Volkswagen do Brazil and guitarist in his own rock band in his spare time.

“Volkswagen do Brasil has the territory of music as a strategic pillar. And to bring the public even closer and offer unforgettable experiences, we have created four spaces with unprecedented activations at The Town 2023. Volkswagen’s tradition of launching special series of vehicles, as we did in editions of Rock in Rio, consecrates itself with the VW T-Cross The Town, the exclusive version of the best-selling SUV in Brazil, now offered with a bonus of R$ 8,000 + zero fee”he said Roger CorassaVice President of Sales and Marketing at Volkswagen do Brazil.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.