T4F director explains Primavera Sound’s move to Interlagos, despite it being ‘long’

The director of Festivals and Marketing at T4F, Francesca Alterioexplained the change of location where the second edition of the Primavera Sound São Paulo and provided information about transportation. “We understood that the Autódromo would offer a very comfortable experience for the public, despite us knowing that it is a bit ‘long’, right?”, he said in an interview with 89 FM, Rádio Rock.

“When we received the partnership from Spring, we wanted to rethink his house and where he will live for many years. And I think the move to the Interlagos Racetrack was super important because it allows the event to grow. Anhembi was an excellent first venue, but we had restrictions on the growth of the festival there”, he added.

Official and detailed information about transport on the event days, December 2nd and 3rd, has not yet been released, but Alterio revealed that the festival has already signed partnerships with companies in the sector. “I think part of my job is to think about the fan’s journey as a whole. I think this starts from the moment they buy a ticket, goes through receiving their bracelet and also includes their arrival and return from the festival” , he pointed out.

Francesca He also spoke about the infrastructure of the Interlagos Racetrack, which recently underwent renovations. Expectations are optimistic: “I would say that a [das obras] The most important are the Autódromo’s sanitation infrastructure, which allows us to install bathrooms with running water. A pain point for the events, before the renovation, were the chemical bathrooms. I think this entire infrastructure part will be super positive for the public, for Primavera and for all the other events that will take place there.”