Spotify has launched a global marketing campaign for Radarthe main program of Spotify for artistsemerging songwriters and podcasters, with a new look and slogan: Discover the futurewhich, according to the company, is getting stronger “further the platform’s commitment to elevating emerging talent and defining the future of music and podcasts.”
The campaign celebrates the artists and creators who have already gone through the program Radar while setting the stage for the future by showcasing past and present creators of Radar from all over the world, including the composer and rap singer Veigh.
In May of this year, Veigh it reached number one on the album chart The best albums debut globally – Spotify’s global top albums chart debuts – with new album From luxury buildings.
Other names that are part of the campaign are LibiancaFrom UK; Alessandro La Cavafrom Italy; Brown bagof the WE; Feather-weight From Mexico; Tylafrom the Saudi Arabia; Angi Husbandfrom the Indonesia; Shermanology from the Belgium; AND NMIXXfrom the South Korea.
“We’re excited to introduce audiences to the future of music, songwriting and podcasts with this new campaign. RADAR originally started as a way to support emerging artists and has now expanded to include songwriters and podcasters from around the world The program offers creators a global platform to help them grow their careers and reach new and existing fans through personalized social content, marketing and editorial opportunities,” says Hannah Beeching, Global Music Programs Lead at Spotify. “Since launching in 2020, Radar has featured over 700 artists in 183 markets to date, highlighting incredible talent like Peso Pluma and Wet Leg, Quevedo and Zack Bryan, and more. We’re proud of our track record of supporting artists about growing before they fall and we are committed to helping even more artists reach the next stage of their careers”complete.
In the coming months, the Spotify will celebrate the new look and creativity with Radar brand initiatives around the world: in LondonThis Wednesday (11th), Radar artists, composers and industry executives gather for a day of educational panels and discussions about the program, followed by a performance by its artists Griff, Tyla, Cloudy June, Ines Dunn AND Anish Kumar.
Further activations include the launch of Radar in a new market, a panel – Royel Otis: Radar Beyond Borders – with Fard, Vv Pete AND Teen Jesus and Jean Teaser to the SXSW Sydneyone year anniversary festival of Radar Pakistan in November and the annual event RadarDay TO France in December.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
