“The Eras Tour” is already the biggest of all time in terms of revenue, $780 million (so far)
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Everyone expected Taylor Swift’s movie to be a phenomenon, but no one expected box office revenue of this size. In its first weekend alone in the United States, it grossed $93 million. Considering that the film cost less than $20 million and did not require large investments in marketing, thanks to Taylor’s popularity and social media presence, it will certainly be one of the most profitable productions of 2023.
Many people even saw it twice over the weekend. And many will see it several times, partying in cinemas. They are the swifties, the singer’s most passionate fans. They’re not just in the US, of course. Taylor is super popular all over the world. Even in China, where negotiations for the film’s release are already underway.
“The Eras Tour” is already the biggest of all time in terms of revenues. So far it stands at $780 million, surpassing stars the size of Beyoncé and Elton John.
In Brazil, the film will premiere on November 3 in a large number of theaters, including Imax. It will compete with Taylor herself, who will play here later this month, all sold out or in the hands of touts charging a fortune.
Taylor is in a very special position in the world of 21st century entertainment. In this video, I offer a possible explanation for the unprecedented success of “The Eras Tour”, the tour and the film, and why it has a lot to do with “Barbie”. “phenomenon” and the future of Hollywood.
André Forastieri is a journalist, partner of the consultancy firm Compasso and founder of Homework. Find out more about your work atandreforastieri.com.br
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Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
