As a pop music innovation, the K-pop it was one of the first musical genres to harness the power of the Internet to connect with fans around the world. K-pop groups invest heavily in online contentAS music videos, live performances AND interactions with fans on social media. This has helped create a global and engaged fan base.
With the growth of the genre in the music industry, several artists have achieved immense success on digital platforms and have garnered billions of views with their clips on YouTube. Some became exponents of the genre, such as bands BTS, BLACKPINK, twice, among others. These groups have achieved critical and commercial success around the world, winning fans of all ages and socioeconomic groups.
We understand the reasons that made the K-pop a global musical phenomenon:
The combination of Western and Eastern musical elements
OR K-pop matches Western musical elementsAS pop, hip hop and dancewith oriental musical elements, such as Korean traditional music. This makes K-pop accessible to a wider audience who can appreciate the mix of styles.
Focus on image and performance
K-pop groups are carefully selected and trained to have talent musicians and dancers. They are also encouraged to develop a strong and charismatic image. This contributes to the visual appeal and charm of the genre.
Increased popularity of Korean culture
In addition to these factors, K-pop has also benefited growing popularity of Korean culture around the worldknown as Hallyuwhich includes a variety of cultural elements such as movies, dramas, music and fashion. As a result, K-pop has become an important part of the Hallyu and has helped increase interest in Korean culture around the world.
K-pop is a cultural phenomenon that has transformed the industry with its combination of music, image and performance and breaking records in the digital environment, where they have found the means to become pillars of the music industry.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
