Militants?  Coldplay’s real goal with eco-sustainable tours, according to Chris Martin

Militants? Coldplay’s real goal with eco-sustainable tours, according to Chris Martin

Band has adopted a series of procedures during the “Music of the Spheres World Tour” to minimize impact on the environment

Started in March 2022, the current tour of Coldplay, Music of the Spheres World Tour, has been successful wherever he goes. In Brazil alone, there were 12 presentations, one of them at Rock in Rio 2022 and the others, the following year, distributed in three cities: São Paulo, Curitiba and Rio de Janeiro. All tickets were sold out.

In addition to bringing the greatest hits of the band led by the vocalist Chris Martin, the tour draws attention for its eco-sustainable initiative. The group managed to reduce its direct carbon emissions by 50% compared to the previous tour, carried out between 2016 and 2017. To achieve this, they used 100% renewable energy and solar installations in all the places they visited, in addition to resources that allowed them to generate power from the movement of fans — whether with energetic exercise bikes or kinetic dance floors.

What is the motivation behind? Martin and his colleagues — Guy Berryman (low), Will Champion (battery), Jonny Buckland (guitar) and Phil Harvey (businessman and creative director) — do you just want to fight for the environmental cause?

Wrong. The musicians guarantee that, above all, the objective is also financial. In an interview with BBC Radio 4 (via NME), Chris explained that he wants to prove how the sustainable approach “makes sense for business”.

“What we’re trying to do, really, is not defend anything: just prove that this makes business sense. Because that’s where we feel like you’re really going to make people change, saying, ‘Hey, you can make more money.’”

Still according to Martin, there are “many more people than you imagine” interested in taking care of the environment. It’s a matter of “can you afford to worry about it”.

Leftist charity? Chris Martin denies

Still during the interview, Chris Martin reinforced that the intention of the Coldplay it is not military in favor of any political cause with the tour. Not even doing charity.

“It’s not a charitable, left-wing or wishy-washy thing. It’s like, ‘No, no, this is the best business sense too.’”

Coldplay and Music of the Spheres Tour

In a statement published at the time of the tour announcement, the Coldplay explained that he hired a team of sustainability experts to invest in the band’s carbon footprint. According to a series of sources compiled by Wikipediaone of the initiatives to reduce it was the creation of the first mobile rechargeable battery for shows, in partnership with the car manufacturer BMW. Made from recyclable batteries BMW i3it is powered during shows with renewable resources, such as hydrotreated vegetable oil, solar energy and kinetic energy.

Still, of course, there are emissions that are unavoidable. These were compensated by planting a tree for each ticket sold. To this end, a partnership was formed with One Tree Planted, an entity focused on global reforestation. Tour planning also involved reducing air travel (prioritizing commercial flights whenever possible and paying an additional fee to provide fuel made from waste such as used cooking oil) and using electric or biofuel-powered vehicles for land transport.

The stages were built “from a combination of lightweight, low-carbon and reusable materials, such as recycled steel”, and were also customized to incorporate low-energy displays, lasers, lighting configurations and a SHOVEL which consumed 50% less energy, helping to reduce external environmental noise. Likewise, delay towers had wind turbines.

For special effects, the Coldplay turned to biodegradable confetti adapted to require less compressed gas for ignition, while pyrotechnics had new formulas to reduce or eliminate harmful chemicals and mitigate the explosive charge. Traditional bracelets Xylobands were replaced by bracelets PixMob made from 100% compostable materials. The band committed to reducing their production by collecting, sterilizing and recharging them after each show, although the return in countries like Brazil was not 100% from the public.

Additionally, to minimize food waste, catering menus were created that offered plant-based and meat-free options as standard and products were sourced from suppliers adept at regenerative farming techniques. The band also stated that they worked with local agencies to establish recycling programs, replace disposable water bottles with alternatives such as aluminum Ball cups, slow down toilet flushing and reduce water pressure.

The results of all this care will be announced at the end of the tour. However, a partial update dated June last year is now available on the band’s website.

https://www.coldplay.com/emissions-update/

Source: Rollingstone

You may also like