Jeff Bezos challenges Google and almost doubles the value of Perplexity AI

The investment of Jeff Bezos at Perplexity AI almost doubled in value in a few months. Thus, the main challenger of Google approached the status of almost US$1 billion. Although the task is not easy, the founder of Amazon bet on his newest creation. A startup that, despite daunting odds, is taking on the search giant.

Founded in August 2022, Perplexity AI intends to challenge Google in the coming years. It bets on offering a search engine based on AI what is “part chatbot and part search engine“. Thus, the tool can generate “Real-time information and footnotes showing the sources of your answers”, as the startup states on its own website.

The financing round evaluated the Perplexity AI at around US$520 million. Thus, just a few months after launch, the venture is close to finalizing a new million-dollar deal, according to a report published this week by Wall Street Journal. If this happens, it means that the investment of Bezos almost doubled in the space of a few months.

Without a doubt, the ability of Perplexity AI of quickly reaching 10 million monthly active users was impressive Jeff Bezosjust as, almost three decades ago, “surprising statistic” of the web growing 2,300% per year inspired him to start Amazon. But he wasn’t the only one to notice the rapid growth.

“Perplexity is one of the few consumer AI products to reach this important milestone of 10 million MAUs“, he said Jonathan Cohenvice president of applied research at Nvidia, in the January funding announcement. A Artificial intelligencehe added, “will transform the way we access information”. “Google will be seen as something old“, he said in an interview with Reuters.