Taylor Swift’s Friction with TikTok: A Brief History
Summary
Taylor Swift was at odds with TikTok in 2020 over its acquisition of master rights to her early albums, but initially returned to the platform in October 2021 to promote her new album.
In 2020, the relationship between Taylor Swift and TikTok seemed harmonious. The platform used the singer’s song “Lover” in its ad campaign, and Taylor even created his own account to interact with her fans. However, this relationship soon deteriorated.
In June 2020, investment firm Shamrock Capital, led by Scooter Braun, acquired the master rights to Taylor Swift’s first six studio recordings. This included albums like “Red”, “1989” and “Speak Now”, albums that Taylor considers part of her artistic identity.
The singer spoke out publicly against the sale, accusing Braun of “bullying” and “taking her music away from her”. She also criticized TikTok for its partnership with Shamrock Capital, claiming the platform was benefiting from her exploitation.
The return to TikTok
In October 2022, after two years of silence, Taylor Swift announced that she would release her new album, “Midnights”, on October 21. To promote the launch, the singer returned to TikTok, creating a new video and answering questions from her fans.
Taylor’s decision to return to TikTok was met with mixed reactions. Some fans applauded her return, while others still felt resentful towards the platform for her stance on the Scooter Braun controversy.
The friction between Taylor Swift and TikTok serves as a reminder of the power of music and the importance of protecting artists’ rights. It is also an example of how social media platforms can be used to amplify voices and promote change.
Watch the video with commentary by André Forastieri.
André Forastieri is a journalist and entrepreneur, founder of Homework and the content and connections agency Compasso, as well as a mentor to professionals and executives. Find out more aboutandreforastieri.com.br
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Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
