The presentation had private sponsorship and support from the municipality and government of Rio de Janeiro; Before the show, it was already estimated that around R$293 million would be transferred to the local economy
The historical show Madonna to the Rio de Janeiro last Saturday, 4th, around 1.6 million people took part Copacabana Beach, according to Riotur estimates. The performance broke the record of the equally memorable show of Rolling stones in Copacabana.
About R$59.9 million was spent on the event, according to a spreadsheet sent by production company Bonus Track to the Rio de Janeiro state government. This amount was paid, for the most part, by the sponsoring brands. Additionally, the show had a significant impact on Rio’s economy last weekend.
Who paid for the show?
Madonna’s show was sponsored by Itaú and Heineken. The brands paid for the majority of the event.
The city council invested R$10 million to organize the show, the same amount invested by the Rio de Janeiro state government. No federal government resources were spent on Madonna’s presentation.
There was a lot of fake news circulating this past weekend that the federal government was spending money on the event. The information was denied last Sunday, the 5th, on social media by the prime minister of the Secretariat for Social Communications of the Lula government, Paulo Pimenta.
“The Madonna Show received no money from the Federal Government, the show was sponsored by Itaú and Heineken, in addition to support from the Government of RJ and the City of RJ,” he wrote.
THE MADONNA HAS NOT RECEIVED MONEY FROM THE FEDERAL GOVERNMENT!
Don’t fall for that lie! The Madonna Show did not receive funding from the federal government, the show was sponsored by Itaú and Heineken, as well as support from the government of RJ and the city of RJ. Don’t spread fake news! pic.twitter.com/FlaCLyDuuh
— Paulo Pimenta (@Pimenta13Br) May 5, 2024
What was the response to the event?
In a projection released by city hall before the event, Madonna’s show was estimated to generate around R$293 million into the local economy.
The study also concluded that additional Service Tax (ISS) collection in May would be sufficient to recover the contribution from public resources.
“Based on event organization data compiled by SMTUR, international media exposure of Madonna’s show in Rio, following the official announcement, reached $43.9 million in advertising dollars – the equivalent of R$217.6 million (more than 20 times the amount of the municipal investment. This means that the City of Rio, if it were to carry out an advertising campaign in the international press, would have to spend more than R$200 million, obtained spontaneously). , with the officialization of the show”, reads the note from the Rio city hall.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
