Research carried out by Serasa showed that around 62% of those interviewed go to shows by national artists once a year
Consumption habits at shows: what does Serasa’s research reveal?
Brazilians are known for their vibrant passion for live music, but to what extent does this passion impact the wallet? A recent survey carried out by Serasain collaboration with the Opinion Box in March 2024brought to light some interesting revelations about the consumption habits of Brazilians when it comes to attending shows by national artists.
Select audience: how much are Brazilians willing to pay for shows?
One of the most intriguing data revealed by the survey indicates that the majority of Brazilians are not willing to spend more than R$300 on concert tickets. Specifically, seven out of ten respondents mentioned that the maximum they paid for a ticket did not exceed this amount. This phenomenon suggests a reflection on the perceived value and purchasing power of the Brazilian consumer in the country’s current context.
Popularity of national shows: frequency and preferences
In contrast to the limited expenditure, the frequency with which Brazilians attend shows is remarkable. Approximately 62% of respondents stated that they go to shows by national artists at least once a year. This data not only highlights the relevance of national music but also reflects the importance of live culture in the daily lives of Brazilians.
The impact of international trends and global events
- Influence of the “Come to Brazil” meme: The viralization of the meme has its roots in the enthusiastic demand for international shows in Brazil, however, the reality of the number of shows visited suggests a more intense preference for national artists.
- Similar results in other regions: For example, in the United States, the demand for a specific crop, as illustrated by the increase in boot sales after music shows Beyonceexemplifies how cultural trends and music are intricately connected.
Reflection on the study results
The research raises pertinent questions about ticket pricing practices and marketing strategies that event organizers can adopt to maximize audience participation. Understanding these consumption patterns helps the industry adjust its offerings and ensure events are affordable while also being profitable.
In short, the Serasa study highlights a clear willingness on the part of the Brazilian public to maintain an active cultural agenda, predominantly supporting national talents, as long as prices remain affordable. This balance between cost and frequency will be vital to the future of live entertainment in Brazil.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
