Simon Cowell opens auditions to form ‘new One Direction’

Nicole Scherzinger It is Simon Cowell formed the One Direction during the 2010 edition of The X Factor UK. More than a decade later, Cowell wants to repeat the feat: “Every generation deserves a great boy band, and I don’t think there has been one with the success of One Direction in more than 14 years. The industry tends to focus on solo artists — so it often takes an outsider to form a group” (via Rolling Stone USA).

The search for new talent will be recorded and could become a series produced by Box to Box Filmsa company known for producing F1: Drive to Live, from Netflix. The streaming service announced a new reality show, Building the Band, which will have a similar premise, but it’s unclear whether the project matches that of Cowell.

Auditions begin in July, in Newcastle, Dublin, Liverpool and London. “There is always a high degree of risk, and I really don’t know what will happen”, said the businessman. “We might discover an amazing group, we might not. What if no one shows up for the auditions? That could be weird. There’s no right path to success — anything can happen, but that’s what excites me, and that’s why I’m excited. doing.”