Yuool combines fashion, sustainability and music in a collection of 4,000 limited pairs that will be on sale on July 25 for R$599
Yuool, a Brazilian startup focused on comfortable and eco-friendly sneakers, announces a special all-black edition of its Urban model for Rock in Rio 2024. In an elegant tribute to the first edition of the festival, held in 1985, the model will have just 4,000 pairs, all numbered and limited edition, which will be available for purchase from July 25 at a price of R$599.
“This sneaker revisits the history of Rock in Rio Brazil. We wanted the product to tell this experience of the 40th anniversary of the festival and also other stories that originated from it, turning Rock in Rio into what it is today. We recovered the program of the 1985 event as a detail and, in an innovative way, we printed it on the insole. This allowed us to maintain the minimalism on the outside, an essential value of Yuool, while making the product full of meaning and purpose on the inside”, says Eduardo Abichequer, CEO of the startup.
The essence of the sneaker is also evident in other carefully considered details, which balance the simplicity of Yuool with the emblematic symbols of Rock in Rio. The external aesthetic of the shoe includes a pendant with the iconic guitar of the festival, the 40th anniversary logo on the side, the motto “and forever” engraved on the back and, in addition to a pair of black laces, two additional pairs of red and blue, representing the emblematic colors of the event.
According to Abichequer, since its conception, Rock in Rio has been a platform of impact, promoting sustainable initiatives and using the power of music to connect people and promote a better world. In line with this 40-year legacy and the festival’s commitment, Yuool will donate a percentage of the sales of the commemorative sneakers to Gerando Falcões’ Favela 3D project, a collaboration with the festival that aims to fight poverty in communities.
The sneakers are now on pre-sale
This collaboration, already available for pre-sale on the brand’s website, joins other initiatives by Yuool, including the model celebrating 100 years of Disney and a special edition with works by the artist Kobra. All these partnerships are characterized by being limited, numbered and by allocating a portion of the turnover to social projects.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
