With drums as its theme, MUCHO! Festival announces 2024 lineup

Celebrating the cultural richness of Latin America, the AWESOME Festival! reaches its 8th edition in São Paulo. The event is free and takes place between September 14th and 15th at Tendal da Lapa.

Throughout its history, MUCHO! has sought to bring themes to promote diversity and knowledge of the history of the Latin American people. For this edition, the festival chose to delve into the essence of drums, valuing percussion and the rhythms that traverse the continent. In addition, the event’s theme is to highlight the African roots of the instrument in Latin American music.

Drums are an integral part of Afro-Latin music, reflecting the ancestry, resilience and joy of Latin American peoples. Across the continent, percussion plays a vital role in rituals, festivals and other cultural expressions.

Percussion is not just an accompaniment; it is the protagonist that dictates the rhythm of Latin America. Each drumbeat connects with different traditions and cultural narratives that merge into a single pulse. We will notice in the songs of the MUCHO! attractions that percussion not only makes us dance, but touches the soul. So this year’s MUCHO! is rhythm, it is pulse, it is struggle, it is survival and it is the union of our continent through the rhythm of the drum.” says the curator. Felipe France Gonzalez.

The festival will bring together artists and musical performances, as well as a schedule of parties and activities. See more details below.

Line-up

The 2024 edition of MUCHO! brings a line-up that represents the richness and diversity of Latin American beats.

Coming directly from Colombia, the project Ghetto Kumbe combines Afro-Caribbean and Afro-Colombian rhythms with influences from African music. Known for its powerful percussion base and fusion of electronic and traditional elements, Ghetto Kumbé has performed at major international festivals such as Glastonbury and Roskilde.

The pioneers of Newen Afrobeatfrom Chile, celebrate 15 years of career. The band mixes afrobeat, highlife, jazz, electronica and funk, and stands out for its collaborations with global music icons. Their music explores themes of rupture and transformation.

Dayme Arocena is one of the most powerful and captivating voices of the new generation of Cuban music. Combining jazz, soul and traditional Cuban rhythms, she delivers performances full of emotion and authenticity. The artist’s performances transport the audience on a musical journey that honors her roots while exploring new sounds.

Representing Brazil, the association Ilu Oba Of Mine is one of the cultural highlights of the festival. Dedicated to the promotion of Afro-Brazilian cultures and the appreciation of black women, the group founded by percussionists Beth Beli, Adriana Aragon and Girl Miranda completes 20 years of tradition and empowerment.

Mucho! Festival 2024 still offers SUDDENLY!a party that celebrates urban rhythms with performances that exalt the cultural heritage and resistance of LGBTQIA+ communities.

BOGOTA is a Latin dance that represents the rich cultural diversity of Latin America, uniting different rhythms and identities in a vibrant sensory experience.

Finally, the party Long live Pachanga addresses Latin musicality, covering styles such as salsa, cumbia, rumba, lambada, reggaeton, carimbó, among others.

MUCHO! Festival 2024
Dates: September 14th and 15th
Location: Lapa Tent, Sao Paulo
Address: R. Guaicurus, 1100 – Água Branca
Entrance: Free