Singer Anitta has reached a significant milestone in her career, achieving more than 35.5 million of monthly listeners on Spotify, becoming the most listened to Brazilian artist in the world on the platform.
This feat is driven by the success of his recent collaboration with Canadian superstar The Weeknd on the song Saint Paul. Released on October 30, the song is part of The Weeknd’s upcoming album, Hurry up tomorrowand features a sample of “Boot in the mouth, boot in the face“, by Tati Quebra Barraco, which incorporates a mix of pop and R&B with a Brazilian twist.
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The partnership not only highlights Anitta’s ability to move between different musical genres and styles, but also marks a new phase in her international career.
The song’s release was strategically promoted by The Weeknd, who used his social media to build anticipation with cryptic posts and a countdown, culminating in a special show in Sao Paulo, where Anitta and The Weeknd performed the song together for the first time.
This event was an important moment to promote the track, attracting worldwide attention and consolidating the impact of the collaboration.
Anitta: music video and marketing strategy
The music video of Saint Paul was released with a cinematic aesthetic and scenes full of symbolism, which sparked discussion among fans. One of the scenes features Anitta displaying a pregnant belly, which has generated speculation and various interpretations as to the meaning of the image in the context of the song.
This detail, in addition to generating involvement, was accompanied by stimulating comments from The weekend on social media, strengthening the marketing strategy and involving the public around the story of the song.
The collaboration highlights the creativity and versatility of the two artists. The Weeknd, known for his intense and engaging narratives, combined his style with Anitta, whose vibrant presence brought a unique touch to the project. The music Saint Paul not only reflects the artistic interaction between them, but also represents a cultural bridge between Western pop and Brazilian music, further promoting the expansion of Anitta’s presence in the global market.
For Anitta, the partnership with The Weeknd represents another achievement in her international journey, strengthening her position in the music scene outside Brazil.
In recent years the singer has dedicated herself to collaborating with international artists, seeking to expand her visibility and demonstrate her ability to adapt to different styles. Saint Paul reflects this flexibility and reinforces his brand as one of the most influential Brazilian voices abroad.
Anitta’s journey illustrates how strategic collaborations can open doors and bring Brazilian music to new audiences, positioning her as one of the biggest names on the international pop scene.
As Anitta’s number of Spotify listeners continues to grow, her contribution to the global music scene gains even more importance, symbolizing the power of blending different cultures and styles.
Djenifer Henz – Supervised by Marcelo de Assis
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
