“It’s not worth it anymore,” Anitta says of producing music videos

“It’s not worth it anymore,” Anitta says of producing music videos


According to her, she enjoys doing it, but people don’t watch it anymore. The comment was made while receiving the “TVZ Clip of the Year”

During an acceptance speech after winning the “TVZ Clip of the Year”, Anita he went on a rant about the productions. According to her, she has not seen a return on the money invested, because no one is watching. “This is crazy,” he mused.

You know that video is the thing I like to do most in my work, in my music, always, right? And it’s not worth making music videos these days anymore, people. And then we have to convince everyone to put money into the video, because no one will watch it, we won’t have any return on the money spent”, he comments during his speech.

The comment was made Tuesday evening, 3, at Multi-show Award 2024. Although he made the statement in a good mood, he explained that to make a good video you have to really want it because there is no return.

“We will spend this money that will go away and never come back. So, I want to thank my fans who watch my clips,” he explained.

He also thanked artists who still make videos “whenever possible.” “Today we can no longer make all the videos for all the songs. We don’t have any more money for this, but we do what we can. And what he gives is already a lot. So, thank you to all of you, who continue to appreciate the clip, the work and the art,” he concluded.

While she spoke Anitta was applauded by the audience. The singer will be honored during the event. He will win an unprecedented prize Vanguard Trophycreated to celebrate Anitta’s path to international success.

Source: Terra

You may also like