Brazilian Music Market Report, released by Pro-Mic, indicates streaming and vinyl high in the physical format segment
The Brazilian music market exceeded R $ 3 billion in revenue in the last year. This is the first time in history that the brand is overcome, consolidating the importance of the sector in the country’s creative economy. In 2024, the total revenues of the music industry was R $ 3.486 billion, a growth of 21.7% over the previous year.
The data is part of the annual report Brazilian Music Marketdisclosed by Pro-musientity that represents the main record labels and producers of the country. The full document is available on the website of Pro-musi or through this link.
With the performance, Brazil remained in 9th position among the largest markets in the world, in the global ranking of the International Federation of Phonographic Industry (IFPI). Once again, growth was driven by the advancement of streamingwhich corresponds to more than 99% of total physical and digital sales and about 87% of total industry revenues. In digital platforms, revenues were R $ 3.055 billion, an increase of 22.5% compared to 2023.
See this photo on InstagramA publication shared by Pro-Micosica Brasil (@promusicabrasil)
In the global scenario, the international report of the IFPI, Global Music Reportreleased on Wednesday, 19, indicates that the world recorded music industry grew 4.8% in 2024, also driven by streaming. The numbers of IFPI They show that total revenues in the world last year were $ 29.6 billion. Subscription audio streaming revenues increased by 9.5%, reaching 752 million paid subscription accounts at the end of the last year.
In Brazil, the signatures in services such as Spotify, Deezer, Apple Music, YouTube Music, Napster and Amazon Music They totaled R $ 2.077 billion, representing a 26.9% jump in the period. Revenues generated by paid streaming for advertising grew by 8.3%, reaching R $ 479 million. Meanwhile, interactive music videos, financed exclusively by advertising, moved R $ 499 million, a growth of 20.3%.
In addition to streaming, the report of Pro-musi It also points out a significant increase in the collection of related rights of public execution for producers, artists and musicians, who totaled R $ 386 million, up 14.9% over the previous year. Synchronization recipes – use of music in advertising, movies and series – had even more pronounced growth, with 36% increase and revenue of $ 19 million.
Although it represents a small slice of today’s industry, the physical market also registered high in 2024. The segment reached R $ 21 million, a growth of 31.5%, and reached the highest level since 2017. The large responsible for this growth of the physical market was the physical market vinylwhich consolidated its position as the most marketed physical format in the country. With revenues of R $ 16 million and up 45.6%, vinyl reaffirms its relevance between collectors and music lovers of all ages.
The figures released by Pro-musi confirm an observed trend in recent years: the continuous growth of the Brazilian music industry. The sector has tripled its revenue since 2018, reflecting market adaptation to new forms of music consumption and the strengthening of digital platforms as the main distribution channel. The report points out that Brazil remains above the global average in growing, emphasizing the central role of the music sector in the digital economy.
The Brazilian phonographic sector continued to grow in 2024, even larger than that verified in the 2023 statistics, despite a fourth turbulent quarter, with the dollar fired at that time and the increase in outlook for inflation, etc. The fact is that the availability of nearly 200 million musical recordings in major musical streaming platforms at an affordable price and with increasingly interesting features for Brazilian consumers have shown that the model gains more popularity in Brazil, even at a faster pace than in several of the world’s leading music markets, ”said the president of PRO-MOSSICA BRAZIL, Paulo Rosa.
“It also highlights that, of the thousand recordings most accessed in Brazilian musical streaming, no less than 76% is Brazilian music,” he continued.
The entity’s financial and new business director, Eduardo RajoHe stressed that performance reinforces the position of the phonographic market as one of the most dynamic in the world and demonstrates that music has never been so accessible to fans.
“Record labels play a strategic role in this scenario, seeking to adapt to huge technological advances, which bring both opportunities and challenges, continually investing in their artists, new technologies to create new possibilities and new monetization formats that benefit the entire music production chain. With the consolidation of the digital market, especially streaming, the industry is well positioned for even more robust growth in the next. years.”
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
