Platform bets on innovation and strategic partnerships to boost sustainable results
THE Deezer released the financial results of 2024. The streaming platform recorded a 12% growth in revenue, which reached € 542 million. Performance exceeded the established goals.
In a note, the CEO Alexis Lanternier He celebrated the advances and stressed that the numbers reflect the disciplined execution of the company’s strategic vision.
“We have achieved a growth above the goals, reached the EBITDA Break-Even adjusted in the second semester and strengthened our financial position. These results are an important milestone in our trajectory and show the hard work of the team.”he said.
In addition to the expansion of the revenue, Deezer advanced in profitability. THE EBITDA (EARNINGS BEFORE INTERNT, TAXES, DEPRECIATION AND AMORTZATION) Adjusted, which was € 28.8 million in 2023, improved to € 4 million by 2024, reaching the equilibrium point in the second semester. The revenue from partnerships grew 24% and began to represent 31% of the company’s total revenue. The company also expanded its generation of cash, ending the year with € 62 million available.
The focus for 2025 will be the consolidation of the business model and the creation of new experiences for users. Deezer intends to expand its interaction tools between fans and artists, strengthen the Artist Centric Payment System (ACPS) to ensure more fair compensation for musicians and expand their program Purple Door, which offers exclusive experiences for premium subscribers. The company also continues to invest in artificial intelligence to identify AI -generated songs, increasing streaming transparency.
Another essential point for the expansion of the platform is the strengthening of partnerships. Deezer renewed contracts with Tim, Fnac Darty, Orange and Bouyguesbesides expanding its performance with the platform MELI+ IN CHILEfollowing the strategy that had already been successful in Brazil and Mexico. New agreements were also signed with TF1+, Titan Os and Wimexpanding the company’s reach in different segments of the digital market.
Musical streaming goes through a moment of transformation, and Deezer seeks to position itself in an innovative way within this scenario. To Lantern2025 will be a year of adjustments and advances, preparing the terrain for a more sustainable and profitable model in the long run.
“Our goal is to offer increasingly personalized and social experiences to the new generation of music fans, creating direct and exclusive connections between artists and listeners. We are confident that with a differentiated product and a talented team, we will continue to generate significant value for users, artists and partners in the coming years.”concluded the executive.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
