The Festival reaches another Brazilian edition with Olivia Rodrigo, Shawn Mendes and Justin Timberlake among the headliners, but was synonymous with underground culture and “home” rock band such as Metallica and Ramones
The year was 2012 and then the student Abner Das Dores, 21, decided to pay $ 300 to look at one of his favorite bands, Arctic Monkeys. It was the debut of another international festival in Brazil – Lollapalooza Brasil – which promised to bring a young and alternative audience for two days of shows at the São Paulo Jockey Club.
Anyone who goes to the Interlagos track for the Lollapalooza 2025 Between Friday, 28 and Sunday, 30, it will see that a lot has changed.
“He was a more independent and more alternative boy, the same people who participated in the Rock Indie of” Rolley “in early 2010? It reminds us. The audience, 18 and 25 years old, paid up to $ 500 for, in addition to the arctic monkeys, to look at bands such as Foo Fighters, Joan Jett and Blackhearts, Skrillex and Jane’s Aututdiction.
Abner will miss this year, but not because he thinks he does not worth it or because the festival has lost its essence, as he thinks. He couldn’t organize himself to go.
“I really like festivals and shows. I also like to look at the bands that are not megafã. I like to know something new, I have already met a lot of band in Lollapalooza,” he says. “It’s a shame not to be there this year.”
These changes in training could be understood as an attempt to approach a younger audience. Lolla’s organization disagrees and underlines that the main main attractions, only two or three would be really concentrated on a younger audience.
While some critics point out that it was confused to understand the proposal of Lollapaloza Brasil from a musical point of view, Beraldo states that the festival, regardless of the genre, was responsible for bringing to the country “the most relevant artists of the moment”.
The artistic director of Lolla Brasil claims that the audience has fragmented – something that has been reflected in the programming of the Festival: “The same fans who listen to Pop also listen to rap, rock and electronic. It could be less, but listen to. We must have one foot in everything”.
Perhaps it is a foot alternatively and another in pop that makes a vast audience participate every year in the interlagos track – in 2024, 240,000 people passed through Lolla Brasil.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
