Sponsor of the festival since 2018 and brand that bears the name of the main stage, Bud stands out when bringing fan idols closer
One of the country’s main festivals deserves a brand that is up to the public and fans experiences. In the 2025 edition of the Lollapalooza Brasil, Budweiser It further expanded participation in the event with great surprises, two signed stages, immersive activations, gifts and even a self -service draft seawall.
To prove that with Bud zero The roll lasts longer, the brand started the day with a surprise. This Friday, the audience was surprised on the Express Train, which departs from Pinheiros to the Interlagos racetrack in the early afternoon. In transportation, MochakkBrazilian DJ who has been achieving international success, made a surprise set beyond special.
“It is the seventh year that Bud is next to LOLLA BRAZILand we wanted to take our actions to a new level at this year’s festival, ”said Mariana Santos, director of Budweiser in Brazil. “From the surprise event at the subway for those coming to the festival, to the Zero Bud stage And a dressing room with many attractions in the middle of the booth, everything has been designed to make the brand much more than sponsor, but a significant part of what the public will take in memory of the 2025 edition. “
And Budweiser, which has sponsored the festival since 2018, has not stopped there: at the brand booth inside the Lollapalooza, Jãothis Friday’s Line-Up Superrestrela, held a meeting with Budweiserat the invitation of Budshowing that the brand is beer of idols and fans for all moments.
“Lollapalooza is one of the largest music festivals in the world and the Brazilian audiences already expect Lolla Br connect with their idols through the actions of Budweiser“, he said Saints. “Once again, the brand will not disappoint.”
Also, for the three days Lollapalooza Brasil 2025the brand also prepared several interesting actions for the public of the event. See below:
Gift
Who was never in Lolla and took home the stylized glasses that the Budweiser creates for the festival? In 2025, the products come back with a new print. In addition, the distribution of two models of tiers to cell phones and glasses, with the colors of Budweiser and Bud zero. To win these gifts is easy: the public needs to follow the brand in the Instagram and show the promoters present.
Booth
In this edition of the festival, the brand booth has a concept of Backstagein order to immerse the audience in the music world. The place is well requested, with direct views of the Budweiser stage (where the main shows of Lolla), the return of the stands and licks with exclusive design.
FAN REQUIREMENTS
Whenever you have an international show in Brazil, whether it is at festival or solo, the famous lists of artists’ requirements always go viral on the internet. For the Lollapalooza Brasil 2025a Budweiser brings the FAN REQUIREMENTSwho presented a lucky fan with the most extravagant demands of great music artists and one of his choice. Even has a glass dressing room with these unusual requests at the brand booth – with a place Instagramble For those seeking exclusive content for social networks.
See this photo on InstagramA publication shared by Budweiser Brasil (@budweiser_br)
Bud zero
For 2025, the brand expanded the presence of its alcohol version with the Zero Bud stageattraction in the brand booth that brings a dance floor with DJs at the shows of the shows to shake the audience.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
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