THE Guardian Media Group last week announced a strategic partnership with the Openone of the global leaders in artificial intelligence, to broaden the reach of high quality journalism produced by Guardian to chatgPT users worldwide.
Through this partnership, Guardian’s reports and journalistic archives will be available as a news source within ChatgPT, along with the publication of short summaries and excerpts of articles with proper assignment.
In addition, Guardian will also implement Chatgpt Enterprise to develop new products, functionality and tools, strengthening its digital presence and exploring new forms of engagement with the public.
This announcement occurs a year after Guardian has released their approach to the use of artificial intelligence, emphasizing that any general use of AI should occur under human supervision and directly benefit their readers, business model and editorial mission. This commitment to the responsible adoption of AI remains as the Guardian Media Group signs new agreements with established and emerging companies, ensuring fair remuneration and proper assignment to its journalistic content.
Keith Underwood, Guardian Media Group’s financial and operational director, stated:
“This new partnership with OpenAI reflects intellectual property rights and the value of our award -winning journalism, allowing our content to reach new hearings and be integrated into innovative AI platform services.”
Brad Lightcap, OpenAi’s director of operations, commented:
“Our partnership with the Guardian Media Group reinforces our commitment to support high -level journalism and improves ChatgPT experience by providing access to relevant and real -time news. This initiative is part of our greater strategy of helping publishers and audiences to take advantage of the advanced potential of AI technology.”
AI adoption in the communication sector
The use of artificial intelligence in journalism has grown rapidly. Companies such as Reuters and the New York Times They already implement IA for analysis of large data volumes and optimization of editorial processes. THE Bloombergfor example, developed the Bloombergptan AI model specializing in finance to help in the automated wording of market reports.
In Brazil, the S.Paulo Folha and the G1 began to explore Ia to automate headlines and engagement analysis, while the Estadão Develops AI -based tools to suggest personalized content to readers. In addition, Rede Globo has invested in AI algorithms to optimize news distribution on its digital platforms.
With this evolution, artificial intelligence is remodeling the communication industry, creating new possibilities for journalism and information consumption in the digital world.