THE NRF Retail’s Big Show 2025the largest retail event in the world, brought together big names and ideas in New York, between January 13 and 14. Among the topics covered, the artificial intelligencea transforming leadershipa sustainability and the innovation dominated the discussions. Figures such as Artemis Patrick (Sephora), Harley Finkelstein (Shopify) and Tommy Hilfiger were highlights in panels that explored how technology is remodeling the sector.
The transforming impact of artificial intelligence
THE Artificial Intelligence (AI) It emerged as a crucial tool for retail, as pointed out by the speakers. According to Juarez Leão, Lion Group and ABF, brands like Best Buy demonstrated how to integrate I was without losing the human touch. “AI must combine efficiency with personalization and empathy,” he said. Nvidia also emphasized the role of AI in e-commerceassisting in catalogs, ads and even customer service, as explained Azita Martin.
The Brazilian scenario against technological innovation
Although the international market advances rapidly, Mauro Nomura of the Nomura Group believes that Brazilian retail faces challenges to implement MASSIVELY TECHNOLOGY. “The transition needs to be gradual. Many are still in the wagon trying to jump straight to the flying disk,” he compared. Evolution depends on planning and technological education.
Evolution Physical Retail
Physical retail, far from outdated, is reinventing itself. Companies like Ikea and Lego presented experiences that turn stores into interactive destinations. According to Juarez Leão, omnichannel integration is essential to unite the physical to digitalproviding a barrier -free journey to the consumer.
The Brazilian Example: Cocoa Show and the Future Store
In Brazil, the Cocoa Show is ahead with its “store of the future”, which uses 3D AVATAR TECHNOLOGY and facial expressions monitoring systems. The initiative reflects the potential to unite innovation and Personalized Experiencesa global trend pointed out in NRF 2025.
Leadership for the future
The event also emphasized the need to adaptable and focused leadership. For Tom Moreira, from ABF, the combination of technology and human relations is essential to serving the consumer connected and demanding.
Sustainability as a strategic pillar
THE sustainability It was another central theme. Ikea exemplified its approach with regenerative practices and durable products. Walmart introduced an ATM that transforms old cell phones into credit, uniting economy and reduced waste.
The importance of purpose in retail
According to Adir Ribeiro, from Praxis Business, initiatives like Walmart demonstrate how to align purpose and economic efficiency. Reducing waste not only saves it, but also benefits the end consumer at more affordable prices.
The role of technology in the humanization of care
Denis Santini, from Communit, reinforces that the digital transformation In retail is not just about technological advances. “It’s about using tools to create experiences that connect and humanize,” he said.
Global trends and innovations
NRF 2025 highlighted the role of retail as a constantly changing sector, guided by innovations in Ia, sustainability and Omnichannel strategies. The future belongs to brands that can balance technology, purpose and human experiences.
Brazil in the international scenario
Despite challenges, Brazilian retail has shown potential to adopt global trends. With initiatives such as Cocoa Show and debates promoted at events such as Latam Retail Show, the country advances on the way Innovation and Sustainability.
Summary for those in a hurry
- NRF 2025 highlighted artificial intelligence, sustainability and leadership as central themes.
- AI is seen as a transforming tool, but it requires balance and transparency.
- Physical retail reinvents itself with interactive experiences and omnichannel integration.
- Brazil gradually advances in technological innovationwith examples such as the Cocoa Show Future Store.
- Sustainability It is key strategy for brands like Ikea and Walmart.
- Adaptable leaders are crucial to serving the connected consumer.