Festival takes place in São Paulo on 6, 7, 12, 13 and 14 September; Lineup is incomplete, but headliners are already known
The organization of The Town 2025 began, on Tuesday, 20, at noon, the pre-sale of tickets for Itaú customers and members of The Town Club. And one of the five days of the event is already sold out in this previous mode.
The first date, September 6, with Travis Scott of headliner and shows MS. LAURYN HILL, Don Toliver, Filipe Ret, Matuê, Hair, Karol Conkáamong others, no longer has tickets available in the pre-sale stage. The information was confirmed by the social networks of the event late afternoon, indicating that it took a few hours for exhaustion. New lots will be made available On May 27, when, at noon, marketing to the general public on the Ticketmaster Brazil platform begins.
Besides the pre-sale itself, since last Wednesday, 16, and until next Monday, 26, those who acquired the The Town Card -Ticket without a predefined date and had all available amount sold out in just four hours-can choose the day they wish to go to the festival. After May 26, the choice of the day the fan wants to go is subject to availability.
Lineup is still incomplete, but most of the attractions have been announced, which helps the early audience to choose their preference date. See below how it is so far:
The Town 2025 lineup (so far)
September 6:
– Skyline Stage: TRAVIS Scott | Don Toliver | Filipe Ret
– The One Stage: Ms. Lauryn Hill with children Yg Marley and Zion Marley | Matuê | Cabelinho | Karol Conká with Ajulosta and Ebony
– Broken stage: MC Hariel | Tasha & Tracie | Battle of the Town Superleague Village
– São Paulo Square: Stacey Ryan | JOABE REIS | SP Square Big Band with Tony Gordon | SP Square Big Band
– The Tower: Victor Lou & GBR
September 7:
– Skyline Stage: Green Day | Sex Pistols with Frank Carter | Bruce Dickinson | Initial capital
– The One Stage: Iggy Pop | Pitty | CPM 22 | SUPLA & INNOCENTS
– Broken stage: Black Pantera | Mahin & Mc Taya Fist | Battle of the Town Superleague Village
– São Paulo Square: KAMASI WASHINGTON | Mundana Refugi orchestra | SP SQUARE BIG BAND WITH CLARIANA | SP Square Big Band
– The Tower: CAT DEALERS
September 12:
– Skyline Stage: BACKSTREET BOYS | Jason Derulo | Green CEELO | Jota quest
– The One Stage: Luísa Sonza | Pedro Sampaio | Duda Beat | Di ferrero
– Broken stage: Kayblack | Duchess | Battle of the Town Superleague Village
– São Paulo Square: SNARKY PUPPY | Leo Gandelman | SP Square Big Band with Alaíde Costa & Claudette Soares | SP Square Big Band
– The Tower: Dubdogz
September 13:
– Skyline Stage: Mariah Carey | Jessie J | Ivete Sangalo | NATASHA BEDINGFIELD
– The One Stage: Lionel Richie | Gloria Groove
– Broken stage: Criolo | Pericles invites Dexter | Battle of the Town Superleague Village
– São Paulo Square: Jacob Collier | Vanessa Moreno | SP Square Big Band with Analu and Ricardo Arantes | SP Square Big Band
– The Tower: Liu
September 14:
– Skyline Stage: Katy Perry | Camila Cabello | J Balvin | Iza
– The One Stage: LUDMILLA
– Broken stage: Beautiful | Heliópolis Symphony Orchestra | Battle of the Town Superleague Village
– São Paulo Square: Jacob Collier | João Bosco Quartet | SP Square Big Band with Amanda Maria | SP Square Big Band
– The Tower: Anna
The Town 2025’s date, tickets and prices
The festival takes place at the Interlagos racetrack in São Paulo on September 6, 7, 12, 13 and 14. Tickets will be sold exclusively online through the Ticketmaster Brazil platform (Thetown.Ticketmaster.com.br). The organization recommends that fans register on the platform in advance to facilitate the purchase process.
The ticket costs R $ 975 the whole and R $ 487.50 The half-price and there is no convenience fee charging. When selling The Town’s tickets to the general public, customers can buy up to 04 (four) lawn tickets per day of festival in their social security number, being a maximum of 1 (one) half-price for each day.
Exclusively, people with disabilities will be able to select, besides their ticket, 01 additional half-ticket ticket for their companion for each day purchased. Respecting the limit of a maximum of 04 tickets per festival day in your CPF. Maximum of 20 (twenty) tickets per CPF.
Payment may be made with PIX and credit cards. Customers who make the payment with the Itaú, Itaucard, Credicard, Hipercard and ITI credit cards will be able to install their purchase up to 8x without interest. In other accepted cards, payment can be made up to 6x without interest.
The age classification of the event is 16 (sixteen) years. The entry of under 16 (sixteen) years will be allowed provided they are accompanied by parents or legal representatives.
A New City of Music
In this next edition, the city of music will have changes in the map compared to 2023. The One Stages, Factory and Sao Paulo Square, as well as spaces like Market Square gain new locations. In addition to changes in spaces already known to the public, The Town will also gain new stages, experiences and attractions.
Scheduled to receive four shows per day from major national and international artists, Skyline, which keeps the same place in the last edition, will have 300m2 of LED, twice the number of the first edition. The One, with over 30 LED screens and a set design inspired by the São Paulo art museums, gains a new location. He will be in the place where in 2023 was the megadrop, in front of the The Town Club Lounge, and now has a natural amphitheater. It will also be in front of The One that the Lounge Club, exclusive to customers The Town Club Rockstar, will be located.
The return of São Paulo Square will have a novelty. The stage, a success in the first edition, also won a new location and will be where The One was in 2023. Meanwhile, Factory occupies the space that was from São Paulo Square and gets a broader natural amphitheater for the audience to enjoy every second of the shows.
In 2025, The Town gets a new stage: the broken, which will celebrate the strength of the peripheries with a lot of music, culture and art. The inspiration is in the Favela space at Rock in Rio.
The first edition of The Town had a significant economic impact, generating $ 1.9 billion for the city and creating over 23,400 jobs. The event had a communication that reached 145 million people and caused 2.21 million conversations on social networks.
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
