The group publishes two albums in a month and already has more than 550 thousand listeners
The band Il sunset of velvet attracted attention to streaming platforms when it reaches more than 550 thousand monthly listenerseven if it is completely unknown outside the digital environment.
Which initially seemed to be the emergence of a new alternative rock phenomenon, it can actually be a Project generated by artificial intelligence (AI).
The group came out of nothing in early June, with the release of the first album, Float on echoThe 5th fifteen days later, on June 20, a second album, Dust and silenceTake the platforms such as Spotify and Deezer.
The band also announced a third album, scheduled for the exit for July 14thFor a total of a production of almost 40 tracks in just over a month something practically impossible in the conventional rhythm of the music industry.
The formation of velvet sunset includes fictitious characters: Gabe Farrow (Vocal and Mellotron), Lennie West (guitar), Milo Rainins (Sytesizer) and Orion “Rio” of the Mar (Percussion). None of the members ever appeared on video, live shows or backstage record. The only images available from the “band” are clearly generated by artificial intelligence, as indicated by internet users, which highlight poses and typical features of synthetic images.
In the deezer, a The automatic notice identifies the content generated by AI When they play bands of the band. The notification warns: “Content generated by AI. Some traces of this album may have been created using artificial intelligence”. The company states that this function is part of an effort of transparency with users.
In Spotify, the official profile describes the sound of the band as a fusion between Psychedelic rock of the 70s, folk rock and modern pop Indies. For more careful ears, the sound refers to artists as The Beatles, Neil Young, The Cure And other icons of the past that raise suspicions that AI algorithms have been trained on the basis of these artists to replicate similar styles.
Velvet Sundown: the debate on art and technology increases force with the case
The emergence of Velvet Sundown Recent the debate on the limits of the use of the AI ​​in the arts. Comments on social networks show a divided audience. “We are putting aside the idea of ​​art as a human expression and we are moving towards music on request made by the algorithms,” wrote a Netizen. “Music without a soul,” said another.
An Instagram profile, recently created, publishes images of the band, all generated by artificial intelligence. However, without verifying or noting the synthetic content, the account is not associated with Spotify or Deezer profiles, which increases the mystery around the project.
The meteoric rise of the virtual gang raises deep questions about the future of music, artistic authenticity and the role of digital platforms in Regulation of contents produced by machines. Velvet Sundown could only be the beginning of a new era in entertainment.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
