Luminate survey shows that 77.1% of the tracks heard in the country in the first half of 2025 were from Brazilian artists, an above -average index
Brazil stood out in the new report of Luminatecompany specializing in phonographic market data, such as the Latin American country with higher local music consumption. According to the survey regarding the first half of 2025, 77.1% of the lanes reproduced in the country came from national artistsa significant number compared to the global average of only 33.3%.
The research reveals a solid trend of appreciation of local culture in the digital environment. For the purpose of comparison, in Colombia, this percentage was 66.3%; in Mexico, 52.1%; and in Argentina, 45.7%. Still, all these countries are above the world average, which reinforces the protagonism of Latin America in strengthening their own musical scenes.
According to Luminate, streaming and social networking platforms like Tiktok have been fundamental to this growthallowing independent and niche artists to reach large audiences without necessarily depending on traditional record labels.
In addition, the report points out that Brazil also stands out when it comes to discovery of new artists. Among the Brazilians interviewed, 53% said they listen to songs from singers or bands they have known in the last 12 months. The number is also above the global average, which is 40%.
The result reinforces the good moment of Brazilian music in the digital environment and puts the country as a reference in consumption and appreciation of local production. Still according to Luminategrowth is linked to a Greater youth public engagementespecially from the so -called generation Z, which seeks authentic, identity and connected sounds to its cultural reality.
Also read: Brazil stands out in a worldwide report for strengthening local artists
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
