After 17 years of global success, an intimate NPR project debuts Brazilian version, offering national artists an unprecedented international showcase
After 17 years of history and over 3.5 billion views, the legendary format of the NPR Finally comes a Brazilian life. And it’s not anything: we are just the third country in the world to receive its own version, after Japan and South Korea. This talks a lot about our global musical relevance.
What makes the Tiny Desk So special? The answer lies in its brutal simplicity. No large stages or wild effects. Only raw music, unlabeled voice and a space that forces artists to reinvent themselves. This is where we find out who really knows how to make music.
During the pandemic, this format gained even more strength. While face -to -face shows were impossible, the Tiny Desk It offered that intimacy that was so missing. Artists such as Milton Nascimento, Seu Jorge and Liniker They have passed there.
The format is also a talent discovering machine. The most recent example is that of CA7RIEL & PACO AMOROSOwho burst worldwide after participating in the special week of Latin music (El Tiny) Last year, proving that these presentations can catapult careers organically. The Argentine duo became an international phenomenon and a certain name in the poster of the largest festivals around the world.
Now, the recordings will roll in the office of the Google In São Paulo, Faria Lima, and yes, it’s a real office, not a fake scenario. THE Anonymous Content Brazil and the YouTube Brazil are behind the operation, with strict curatorship that includes final approval of the NPR American.
Brazil is already the second country that most consumes the original content, so this official arrival was a matter of time. Two seasons are planned for the first year, each with five presentations. Filming begins in September, and in October we can already check in @Tinydeskbrasil.
For our music scene, it’s a unique opportunity to show the world what we know how to do better: music that thrills, without frills.
+++ Read more: Bloc party celebrates two decades of career in Tiny Desk
+++ Read more: Ca7RIEL & PACO AMOROSO announce two shows in Brazil; dates, tickets and more
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
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