The frustrated expectation for the singer’s appearances in the championship matches causes commercial and strategic discomfort
The absence of Taylor Swift at the NFL stadiums in 2025 is causing a growing malaise between the football league and the main television stations that broadcast games United States.
After the enormous media impact caused by the singer’s appearances in the games of the previous season, especially during the matches of the Kansas City ChiefsYour boyfriend team Travis Kelce – The expectation was that his presence would have been repeated in 2025, increasing the public and involvement.
However, with the artist focused on his international tour and did not expect to participate in the games, frustration took control of the scenes of the sports and television industry.
In 2024, Taylor Swift has been seen in several games of NFL, which generated a real fever between fans and occasional spectators. The presence of the singer in the cabins, added to romanticism with the star Travis KelceHe created a parallel narrative that attracted a new audience in football, in particular young people and women who usually did not follow the League.
The broadcasters, creating this phenomenon, began to invest in a coverage that highlighted the artist, with dedicated cameras and constant mentions during broadcasts.
This movement has led to the public peaks, an increase in involvement in social networks and even growth in sales of official products from NFL. The League, in turn, embraced the moment, promoting the marketing actions that have explored the relationship between sport and pop universe. However, with the beginning of the 2025 season, the absence of Taylor Swift In the stadiums he feels significantly.
Taylor Swift: the international tour starts from games and frustrates commercial expectations
Taylor Swift He is currently in an intense phase of his international tour, with dates scheduled in various countries of Europe, Asia AND Latin America. The close agenda makes it impossible for your presence at the NFL games, especially in United Stateswhere the season is in full progress. This absence generated discomfort among the managers of the issuers who expected to repeat the success of 2024 with the presence of the artist.
According to sources in the sector, some television networks have even planned coverage strategies that included the singer as a central element, betting on its ability to attract the public. With their absence, these actions had to be revised and the impact on the numbers of the public has already been perceived. Even if the games remain long -term events, the lack of “Taylor Swift Effect” It represents a loss of opportunities to expand the public and diversify the base of the spectators.
The Football League is aware of the situation and seeks alternatives to maintain public interest. THE NFL It continues to invest in marketing actions aimed at different fan profiles, including campaigns with digital influencers, partnerships with fashion brands and initiatives aimed at the female public. However, none of these strategies has the same immediate impact of the presence of a global star of Taylor Swift.
Behind the scenes, there are those who criticize excessive dependence on the image of the singer to increase the public. Sports media experts point out that while the phenomenon was positive in 2024, the NFL must consolidate its relevance based on the quality of the games and the construction of surrounding sports narratives. The absence of Taylor Swift It can be seen as a test for the League’s ability to maintain public interest without resorting to external data.
The television networks, in turn, are revaluing their transmission strategies. Some broadcasters are betting on more technical content and analysis of games, while others seek new celebrities that could attract attention to sporting events. The idea is to diversify the appeal of the media and avoid dependence on a single public character.
Despite the initial frustration, there is optimism that the season can consolidate on the basis of the performance of the teams and the emotion of the games. THE NFL It remains one of the most profitable and influential sports championships in the world and its adaptation capacity is recognized by analysts in the sector.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
