Levi’s x Oasis line honors British legacy and features Vitor Kley as the face of the campaign
THE Levi’s announced the launch of the collection Levi’s x Oasisan unprecedented partnership that celebrates the historic reunion of the British band and the lasting impact between music and fashion. The collaboration hits stores next Friday, the 24th, in line with the band’s reunion tour. Oasis. The pieces mix the iconic aesthetics of the 1990s with a contemporary feel. The campaign stars the singer and songwriter Victor Kleyreinforcing the emotional connection between generations of fans.
Among the highlights are five t-shirts that reinterpret the band’s classic logos with the colors of Manchester City, the brothers’ favorite team. Gallagher. THE Levi’s also brings back authentic details from the time, such as vintage labels and cuts inspired by the brand’s original models — including the Type II Trucker Jacket, similar to the one used by Liam and Noel on the Knebworth tour in 1996. Another standout piece is the X Oasis Banded Collar shirt, dyed in indigo as a tribute to the band’s hometown.
In an interview, Victor Kley celebrated his admiration for the English and the opportunity to combine fashion and music:
“THE Oasis It has always been part of my training as an artist, from melodies to attitudes on stage. Being part of this campaign with Levi’s reflects the way I see different forms of art and allows me to combine two passions in a project that celebrates authenticity and freedom to be who you are.”
The partnership is accompanied by a photographic campaign signed by michael spencer jonesphotographer responsible for some of the most emblematic covers of Oasis in the 1990s.
The collection reinforces the historical link between Levi’s and the musical universe. “Liam and Noel have been wearing Levi’s for decades,” he highlighted. Leo Gamboavice president of brand collaborations. “This collection not only pays homage to their signature style, but also their genuine connection to Levi’s.”
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Liam Gallagher
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Noel Gallagher
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Oasis
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
