Anitta released on Thursday (18/8) the clip of another international partnership. “Lobby” takes the singer to a large luxury hotel and also to the popular genre of American R&B, accompanied by rapper Missy Elliott.
In a statement, the Brazilian described the R&B recording as “a mixture of pop and rap” and added: “I think my fans will love it.”
Sung in English, the track has a catchy rhythm and refrain that evoke 90s American black music (TLC, Tony! Toni! Toné!), Although Anitta looks for a voice between yodel and Ariana Grande elsewhere in the song.
Speaking of the partnership, the Brazilian said she left the design of the music video in the hands of the guest of honor: “I left the creative control in Missy’s hands. Imagine, she is the mastermind behind several historical music videos, which they marked an era for creativity … I would like you to lead this project. It was an honor to follow your creative process, Missy is a genius. “
The direction fell on Arrad (Arrad Rahgoshay), one of the most popular directors of current rap videos (Tyga, Polo G, YG, DaBaby).
Source: Terra
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