After the release of the music video of like mefrom Now Unitedin co-production with the brand rexonaofficial partner of the group, will deliver to extended version of one and a half minutes to the delight of the fans, with all the members in an exclusive choreography of the single, on August 24th.
The action is part of the brand’s campaign with the slogan Activate movementwhich complements the product scope platform and encourages young people to dance without worrying about criticism.
a preview of 30 seconds will be released this week on the brand’s channels.
“We know that many young people feel unmotivated to move due to emotional barriers, many of them related to the judgment of society. We want to encourage young people to embrace who they are and express themselves through dance, regardless of comments. Message, now Lo United is the perfect partner, because they already communicate it to young people all over the world “He says Raffaele Turzianimarketing manager for rexona.
The extended version of like me will be available this Wednesday (24), on the official website of rexona. Fans will need to register on the brand’s website and then the exclusive video will be revealed. Today, at 6pm, the brand launches a preview on its channels with 30 seconds of cuttings, which will be used as a campaign film for the brand in the media.
The campaign will feature digital actions to continue inspiring everyone to get moving and dance in their own way.
Source: Terra
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