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Rock in Rio offers bracelets in NFT format to be given to the public in 2022


Fans who attended this year’s edition of the festival will win personalized digital identity bracelets

We haven’t even recovered from the thrilling shows that the Rock in Rio provided us in 2022, after the long-awaited return of the festival after the dark times faced by the pandemic of COVID-19, and the organization of the event has already announced something new. Last Monday, 10th, in partnership with Block4, free, exclusive and personalized bracelets in NFT format were launched, which will be presented to the public attending the Rock in Rio this year.

Inspired by old cards, seven custom NFT designs of the bracelets were developed, with unique identities representing each of the festival days. The redemption is exclusive to those who attended the 2022 event, called ‘the reunion edition’, and must be made by November 10, 11:59 pm. The winners will receive, via the e-mail registered on ticket.com, unique, personal and non-transferable, non-transferable codes.

“With each edition, the Rock in Rio it is innovating more and more. We have allied ourselves with the new technologies that are emerging because we know the enormous potential and scope they have. In August, just before the festival, we announced the arrival of the festival in the Metaverse with an exclusive map in Fortnite. Today we enter the world of NFT, an old wish that we had and that we are very happy to fulfill “, celebrates the CEO of the festival, Luis Justo.

“We know that the bracelets were special to our fans and that they kept them as a kind of festival memento. In fact, there is always a very strong feeling of nostalgia associated with the festival, so much so that we also had the 1985 Mud as a souvenir. of City of Rock. It is with this emotion in mind that we developed our first digital art inspired by old tickets, to keep alive the strong feeling of memory and nostalgia that the bracelets carry. ” emphasizes.

On each bracelet

Fans who went on September 2nd did Iron Maiden as the main show of the night, and the NFT bracelet is inspired by the guitar frequencies of the greatest rock bands of the generation.

Who enjoyed the festival on the 3rd, with Post Malone as a main attraction, it won an irreverent bracelet, for those who love to experience all the freedom of sound and body that music offers.

As for the fans who went on the 4th, when Justin Bieber was the highlight, they will have an object that marks the originality, style, attitude and essence of the artists who took the stage.

The bracelet developed for 8, in which Armas and Rosas it was the main attraction, it has a hardcore soul, with a surprising and subversive design, all to do with the counterculture.

The NFT representing 9, with green day like the show of the night, it is inspired by a total black look, with disheveled hair, to the sound of the bands that have marked history.

The bracelet of 10, with Coldplay as a highlight of the evening, it brings all the liveliness and animation of the attractions that occupied the stages of the festival on that date.

The art of 11, which he had Dua Lipa as the closing star of the festival, it was built in honor of the incredible attractions that plagued the #DIADELASnoRockinRio audience.

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Source: Terra

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