Taylor Swift: a nice record and the wise manipulation of the ‘share hater’

Taylor Swift: a nice record and the wise manipulation of the ‘share hater’


Make no mistake: when she appears in a clip weighing herself on a scale that she “disapproves” as “fat”, the singer acts under the benefit of the doubt and gets where she wants.

There is something curious about galactic pop. However, the stratospheric numbers linked to the mass of auditions, album purchases and breaking records begin to match, in some way, the quality of what has come out of the studios – as if (and this is not excessive optimism) a new standard. began to be established outside of Spotify’s algorithmic demands. Taylor Swiftat least after Harry StylesBjork, BeyoncĂ© and Demi Lovato have recently come up in beautiful “organic” albums, or without precedent guidelines, resurfacing with a solid, delicate record, with something incorruptible, adult, at best, and millionaire.

Artists are taking risks beyond their little boxes and Taylor is another one to do so. midnight it was released on Friday 21st, breaking with the lineage it had established in 2020, with albums folklore And alwayswho had already won. midnight became the best-selling album of 2022 by surpassing Harry’s house, by Harry Styles, with 800,000 copies in one week. Yes, the sale of copies of albums still exists and the gringos still count it. The search for the singer is now for the immediate identification, or sisterhood of her, with the less expansive part of her audience, happy but contained, hopeful but reflective, surrendered but contesting.

And the place for this is not steel or rock guitars, but synth-pop, chill-out, electro pop and all the fluctuations that this language provides. Taylor Swift creates a soundtrack to dream a dream that can also come in the form of a storm. This happens at least in a good songBigger Than All Heaven, sung with such intensity that fans, based on who knows what source, speculated that she was inspired by a miscarriage she suffered (pregnancy and miscarriage are a kick) by Taylor. A sign that the song has really reached the womb of her fans. Lana Del Rey makes her appearance on another track, Snow on the beach, leaving no shine. The passage of him is almost imperceptible. Other songs swing on the album. Up the line, period Midnight rain and a brave robotic voice, Sweet Nothing and your sensitive lullaby on the piano e Mist of lavender and all its eternal power of permanence.

But nothing remains unscathed for the 2022 counter-fans and the biggest problem that can be considered extra-musical happened with anti hero. The delight of this song has a clip that could have been a slip of Taylor, if that scene where she steps on a scale to weigh herself in front of the ghost that haunts her wasn’t something built on purpose to sensitize the networks. Taylor weighs herself and the scale stops at “fat,” which she receives with a disapproving expression. “Gordophobia!” shouted the patrol. “But what she really wanted was to draw attention to people who are considered fat and out of the stereotypes of beauty,” the defenders wrote. This is the game. Move within a safe field, capable of attracting haters in the same proportion as anti haters. There are no more hit albums without it.

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Source: Terra

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