THE Merlina licensing partner for digital music rights for independent labels and the short video platform Kuaishoubased in China, has signed a new global partnership. This agreement will make Merlin member’s wide range of music available on Kuaishou products worldwide, including apps Kwai And Video Snack.
Over 1 billion monthly active users around the world, the Kuaishou encourages your community to share their activities, habits and more with the core mission of “embraces all lifestyles”. And this partnership offers the best deal for members of Merlinenabling new engaging experiences for Brazilian users of Kwaialso through the great diversity of artists and genres.
Among the independent labels in Brazil featured in this deal are Altafonte, Your musicwhich brings great artists from the northeastern region of the country, and the Museum Registersfocused on gospel artists.
Under this agreement, the Merlin will increase its global reach and presence in the regions of the Latin America, Southeast Asia, the Middle East And North Africain addition to expanding the offer in the catalog of Kuaishou to your worldwide audience. As with all of its partners, the Merlin will work closely with Kuaishou to lead the way in creating exciting and unique music experiences for users.
Calvin LiuHead of Compliance, Communications and Partnerships Abroad at Kuaishouspoke about the new agreement with the Merlin: “The Merlin Agreement will provide hundreds of millions of our users with an incredible range of independent music, making their experience even better.”the executive said.
“Merlin’s member repertoire is one of the most iconic and diverse in the world and we are delighted to bring this vibrant and expansive catalog to Kuaishou’s services.”She said Jeremy SirotaCEO of Merlin. “Independents are the leaders in the social music space and we look forward to supporting our members in finding new ways to engage longtime listeners and find new fans on this platform.”
THE Merlin it also provides digital services with the ability to efficiently license the world’s most valuable indie music. Society members understand more than 15% of the world digital music marketrepresenting tens of thousands of record companies and hundreds of thousands of artists, practically from all over the planet.
Among the global members participating in the ecosystem of MerlinI am: Kontor New mediaan independent digital distribution company of HamburgGermany, which distributes artists such as Haddaway, Ace of Base, Scooter, EDX, Tom Gregory, Deep Purple, Status Quo And The Rasmus in collaboration with distributed labels such as Playground Music, earMUSIC, Kontor Records, Sirup Music And Rising empire; and the Ditto musica leading distribution, publishing, recording and artist management company, supporting more than 500,000 independent musicians and record labels around the worldwhose past and present clients include internationally renowned artists such as Ed Sheeran, Chance the Rapper, Stormzy, Sam Smith, Dave, Royal Blood and more.
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Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
