The official beer of the event has two versions, normal and zero alcohol A CCXP24 advertises the brand Heineken as its official sponsor. The company will be present at the biggest pop culture festival in the world and will be the official beer of the edition, bringing its traditional alcoholic versions and Heineken 0.0, zero […]
Tag: beer
Rio’s initiative seeks revitalization with a focus on craft breweries; know
The project, which is ongoing, is counting on the partnership of craft breweries to move the region With the aim of revitalizing Rua Carioca, which belongs to the Historic Center of the city of Rio de Janeiro, the municipality launched the “Rua da Cerveja” project, with the aim of reopening shops and attracting craft breweries, […]
Scientists use artificial intelligence to ‘enhance’ the flavor of beer
Researchers in Belgium test technology to improve beer ratings Artificial intelligence is already part of many people’s daily lives and is now being used in beer production in Belgium. The main person responsible for this experiment is Professor Kevin Verstrepen, from KU Leuven University. According to him, artificial intelligence can help understand the relationship between […]
Sao Paulo breweries launch cocoa beer this Easter
The venues also offer exclusive desserts for the occasion; watch As Easter approaches, not only supermarkets have been busy with the typical desserts of the season, such as Pascal Colomba and chocolate, but also other commercial establishments. The restaurants plan to open special lunch menus on the 31st, and the Hocus Pocus bar will not […]
Chile beyond wine: discover the country’s typical beverages and drinks
Learn more about the Andean country through its traditional drinks and cocktails Chile is known in the beverage world for its good wines, having been the largest producer in Latin America and the sixth in the world in 2022, according to information from the OIV (International Wine Organization). The country is also a favorite among […]
Which beers go best with summer? See what the experts say
Find out how to choose and taste the perfect beers for hot days With many summer days still upon us, beer remains one of Brazilians’ favorite ways to cool down. The upward trend in beer consumption on hot days was observed in the wave of high temperatures at the end of 2022, when the expected […]
Three places to spend a respectful happy hour in Sao Paulo
Discover the addresses chosen by the Paladar team to relax with your work colleagues Meeting up with work or study colleagues in an informal setting is a great opportunity to connect with people with whom we spend a lot of our time. Happy hour is usually held immediately after work or class periods, and as […]
The Town: Brands use the event to boost sales of non-alcoholic beer
The large producers follow the growth trend of the sector, which according to a study commissioned by Sindexerv should increase the production of non-alcoholic beer in Brazil by 30%. The market for non-alcoholic beers or beers with a lower percentage of this substance has grown and has become one of the biggest bets for industry […]
Brands use events like The Town to drive out-of-home non-alcoholic beer sales
The large producers follow the growth trend of the sector, which according to a study commissioned by Sindexerv should increase the production of non-alcoholic beer in Brazil by 30%. The market for non-alcoholic beers or beers with a lower percentage of this substance has grown and has become one of the biggest bets for industry […]
Beer and snacks will move physical retail and delivery to World Cup games, a study says
Barbecue items are also among the purchase intentions during matches THE world Cup it’s usually feared by brick-and-mortar retailing as, depending on the Brazilian team’s progress in the competition, the flow of people into the stores dwindles with each new game. A study conducted by Nielsen IQ, however, it shows who should earn money from […]
