EntertainmentStar+’s strategy to compete with Netflix in BrazilDisney group’s streaming platform has stood out with O Rei da TV, a series that freely narrates the life of Silvio Santostoday at 18:23

A Netflix remains sovereign among streaming platforms, but its competitors are increasingly on the tail. One way to compete is with exclusive productions – and those responsible for Star+ seem to have understood this.

The subscription service of disney outlined a strategy to conquer the Brazilian market. In an interview with Lookthe director of content strategy for the company in Brazil, Cristiano Limarevealed that the idea is to bet on more pop works.

The great example of this direction is the king of tva biographical series that tells the story of Silvio Santos in free form. The second season, already available on Star+, has been frequently advertised on the group’s channels, such as ESPN. impure It is holy damnother national productions, are also having good results.

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defining the king of tv as “a public and critical phenomenon”, Lima declared:

“We take the power and potential of original production in Brazil very seriously. And it’s not just about producing itself, but telling our stories, showing our talents, those in front of and behind the camera, talking about inclusion, because we follow trends based on data. […] We want to offer variety.”

Abravanel family does not approve the king of tv

Still in October 2022, when the first season was made available, the family abravanel showed disapproval of the king of tv. The series was produced without the approval of Silvio Santos and other people represented there. The free and fictional nature of the story meant that Daniela Beyruti It is Silvia Abravaneldaughters of the businessman and presenter, declared themselves against the initiative.

Daniela, for example, stated on social media (via Omelet):

“I watched one episode and I won’t watch any more. I asked myself: Who produced this? For what purpose? Badly told story, so many untruths and arrogant character. A Silvio Santos that nobody knows, never knew. Unfortunate. Waste of time. Wait for one produced by us… wait.”

Silvia already said:

“I tried to watch it and it was even scary, from the characters to the plot. Too bad. Really, the impression it gives is that it was malicious, especially with the history of our father and our family.”

Still, Star+ was not intimidated and it took about a semester to release the second season. Jerome Merledirector of local productions of general entertainment, understands the reaction of Silvio Santos’ family as “normal”.

“With regard to editing and changes, the work was unique and intense for the sixteen episodes, with an eternal search for respect for Silvio Santos’ personality, always based on known facts. The criticisms are, in my view, more a difference of opinion than resentment. We have always taken special care in the search for balance.”