The New York Times tackles Questlove in a new marketing effort –

უ New York Times It launches its latest marketing campaign, “Independent Journalism for an Independent Life” and targets the leader of the Oscar-winning gang The Roots.

Ahmir “Questlove” Thompson will star in a new phase of the campaign, which includes his first theatrical release at the Tribeca Film Festival. The Schedules Also buys Cinema Nacional in the 60-second spot, versions also air on TV, streaming services and social media channels.

“When are we going to campaign? SchedulesWe do this with the same goal in mind, which is to grow the network. Schedules “Readers who believe in journalism are worth it,” said Amy Weisenbach, senior vice president and chief marketing officer for The New York Times Company. “We are also looking for ways to relate what is happening in the culture to this role. Schedules Journalism can play a role in readers’ lives to ensure it remains relevant.

And so Schedules He landed in Questlove (described by Weisenbach as “one of the most curious people in the world”), permeated by popular culture through his music, his nightly performances on NBC. tonight’s show And through movies like Oscar winner summer of the soul.

“We spent a lot of time talking to him. Schedules “He reads journalism and we try to fix him,” she said, adding that “he explains how New York Times “Journalism inspires him to connect with the conversations of his life, including how Wardley pisses everyone off to start their day.”

yes, it’s the first Schedules The ad will feature Wordle, which the company acquired earlier this year.

“I am happy to cooperate უ New York Times “This campaign,” Questlove said in a statement. “As a subscriber since 2020, I am inspired by journalism, criticism and even games. Schedules. I even use the Sunday paper, which I’ve read for years as a touring musician, as a sketchbook to lay out my intentions.”

The new commercials (filmed at Electric Lady Studios in New York) are also linked to the premiere of a new interactive film. Schedules this day. An experience called Story Portrait lets subscribers repeat a headline-oriented look Schedules Advertising campaign removing titles Schedules Stories that are read to create your own colorful mosaic of titles. Users, of course, will be able to edit uploaded titles before sharing them.

“we try All “Our marketing must remain faithful and linked to our journalistic work,” said Weisenbach.