As YouTube’s short-form video platform gains traction with competitors like TikTok and Reels, more than 1.5 billion users watch Shorts’ content each month, the company said Wednesday.
Alphabet CEO Sundar Pichai shared in late April that YouTube had 2 billion monthly users, while YouTube Shorts averaged over 30 billion daily views. Shorts’ monthly audience differs from that of TikTok, which said it surpassed 1 billion monthly active users last September.
YouTube fees include registered users who have watched at least one Shorts video platform in a month, which does not necessarily distinguish between users who intentionally searched for Shorts videos or those who accidentally found each other while using YouTube.
Tara Walpert Levy, Vice President of YouTube US Tara Walpert Levy says YouTube creators who upload short and long content see “better listen time and subscriber growth” when uploading in a single format, but the company doesn’t. Disclosure of Specific Numbers.
“Long-term content remains the best way for creators to deeply engage and develop long-term relationships with their audience. But Shorts offers an exciting new way to be a part of the viewer journey and introduce you and your entire portfolio to a new audience,” said Walpert Levy. “This approach gives real results.”
Source: Hollywood Reporter
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