The 5 least successful nepo babies compared to their parents, from Willow Smith to Kelly Osbourne

The 5 least successful nepo babies compared to their parents, from Willow Smith to Kelly Osbourne

Research lists children of celebrities who have a lower earning rate from advertising on Instagram than their parents

Being the son of someone famous, be it a singer, actor or writer, for example, does not mean that you will be equally successful or superior to your father/mother – and this is a big dilemma that the so-called nepo babies face in Hollywood.

Now, a survey carried out by JeffBetbased on Instagram Money Calculator, listed the least successful nepotism babies in relation to their parents. In addition, they also carried out a reverse ranking, with the most successful.

The list was made in terms of online earnings. In other words, the study carried out by the company was responsible for analyzing the earning potential on Instagram for popular children of celebrities, compared to their famous parents.

Second JeffBetthe least successful nepotism baby is Brooklyn Beckhamdaughter of former football player David Beckham and former singer Victoria Beckham. She has around 16 million on Instagram with an engagement rate of 0.79%. The combined average earning potential of David It is Victoria by position is 373% higher than that of Brooklyn.

Brooklyn can charge US$12,900 (around R$63,000) per sponsored post on Instagram, while parents can ask for a fee of US$48,200. The socialite would need to make three advertisements to equal both. The podium complete with the brothers willow It is Jaden Smithsons of Jada Pinkett It is Will Smith. See the top 5 below:

Nepo baby Price per post Value per parent post % Difference
1st Brooklyn Beckham $12,900 $48,150 373%
2nd willow smith $7,500 $26,600 355%
3rd Jaden Smith $12,900 $26,600 206%
4th Kelly Osbourne $1,750 $2,750 157%
5th Lily-Rose Depp $18,050 $20,675 115%

In a press release, a spokesperson for JeffBet talked about the research. “For children of celebrities, it may seem inevitable that they will end up famous and successful in some way—whether by leveraging their parents’ influence and advancing in their chosen career, or simply by becoming known through association with the family legacy,” she said. .

“Although the nepo babies naturally have better access and opportunities than the average person, it’s interesting to see that some were clearly more pleased with the public than others – especially when compared to the enormous success of their famous parents,” the statement continued.

Although the motivations for seeking fame may vary from person to person, it is clear that nepotism babies can capitalize on this attention and convert influence into gains.

Source: Rollingstone

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