Tony Award Provides Box Office Boost for “Weird Loop”, “MJ”

The Tony Awards sponsored several shows, including the winner of the award for best musical. strange loop.

The musical, which tells the story of a gay black man who writes a musical about himself, was featured as part of a television show on June 12 and also saw creator Michael R. Jackson receive the award for best musical book. For its part, production reached its highest turnover last week and contributed $845,313 and playing 99.9 percent, which is also the highest since features began in April.

MJwho was against strange loop, I took him home Four shades, including that of Miles Frost, who plays the title role and performed during the ceremony. It also had the most revenue since opening on Sunday in December, earning $1.7 million.

paradise square, One of the lowest-grossing musicals of the season, it grossed $387,670, the most for the production after a strong television show. Joaquina Calucango, who received the award at home Best Actor in a Leading Role in a Musical. While this is an increase of over $124,000 from the previous week, it is still a low total for this musical theater and capacity has remained below 64%.

And the award alone could not change the trajectory of other shows. Rebirth Company, who won more The Tony Awards for any musical this season announced on Tuesday that it will close on July 31. Sales of the musical were relatively low, with only a slight increase last week at 77% capacity and sales of $727,178.

Last week’s earnings also revealed the impact Hugh Jackman is having on sales. A man of music. Tony nominated Tested positive for COVID-19 The day after the ceremony and subsequent launch of the show from June 14th to 21st. After reviewing Jackman, sales for The Music Man dropped to $1.8 million last week, down from a staggering $3.4 million the week before. So the Jackman effect appears to be $1.6 million.

In the industry, Tony Awards are expected to increase after each season of shows. Depressed tourism and COVID-19 Close and cancel. And so far that seems to be the case, according to an analysis by ticketing company Tanna, Inc., which sees an increase in sales and interest rather than more than a typical one in two titles. It still didn’t seem to be on the collective bottom when the entire show had a softer take of $29.5 million last week, albeit with the closing of two shows and Jackman’s absence.

Historically, the best song winner has the biggest impact on Tony Awards sales, with the musical peaking five to six months after the win, according to Tanna, who has analyzed shows dating back to 2009. Overall, it can be translated. Extra $150,000 per week for 30 consecutive weeks.

Meanwhile, 65% of non-winners typically close at the end of the year, with revenue decreasing towards the end of the summer.