Sony Launches Supply Chain Impact, Theatrical Showcase Approach to Store Poles

Sony folds the theatrical window for milestones like this Spider man It’s a franchise, but the studio also needs to overhaul supply chains to ensure profitable production and distribution of its various entertainment products.

You may not understand this, Sony execs led by Sony Pictures Entertainment president Tom Rothman have been chuckling at upcoming releases like Bullet train s Spider-Man: Across the Spider-Verse Recently at CinemaCon. But Sony, looking to attract the best creative talent by seeing the traditional theatrical release of its films, is also defending its post-pandemic stakes by overseeing less expensive film projects for streaming platforms.

An investor presentation in May, led by Sony Pictures Entertainment chairman and CEO Tony Vinchikera, focused on how the conglomerate could make better use of its intellectual property. And the June 29 investor statement from the newly renamed Sony Group Corp., detailing the business strategy and outlook for its imaging division, as well as its electronics products and solutions and gaming and network services divisions.

This is a window into the challenges the studio sees, as it speaks of a “flexible release strategy” that prioritizes theatrical releases to in-store hubs, while also moving to video streaming platforms.

“In this environment, Sony plans to continue to build on its strengths as an independent studio, work on creating and enhancing its IP content, and take steps to expand its direct customer-focused services to topics of interest,” Sony said in a statement. declaration. Submission of securities to the commission. The study on the theatrical front has just been released. morbiusIntroducing a new character from Marvel and will continue to expand the world of Marvel characters from Sony Pictures.

“[F]After the theatrical release unexplored “In February 2022, Sony plans to further expand its movies and TV shows based on the game’s intellectual property,” the conglomerate said in a statement.

This is based on the Sony Pictures division, whose movie revenues increased at the box office. Spider-Man: No Way Home s Poison: Let there be a massacre. At the same time, the studio said its media networks division will strengthen its direct-to-customer offerings, including anime streaming service Crunchyroll and SonyLIV, a digital streaming service in India.

And Sony has also seen an increase in TV revenue with deals like the Netflix licensing deal. Seinfeld Because the studio is trying to sell movies and TV shows on all the major streaming services and TV networks. But when Sony is deeply involved in the video game business through its Sony Interactive Entertainment division, which creates content for the PlayStation platform, the studio has no shortage of components, including semiconductors and supply chain disruptions.

To mitigate the impact of production disruptions, Sony said in a filing with the SEC that it does business in two ways, the first is the “profit axis business zone”, which focuses on profitability, and the second is the ” business growth center”. ”. . Area” to promote growth through the creation and expansion of new businesses.

“In Growing Axis Business Zone, to create future entertainment with developers, Sony plans to work with internal and external partners to create iterative business solutions that give developers new meaning in the media manufacturing and cloud business. “, – is said in the statement.

The aim is to strengthen Sony’s supply chain resilience while increasing the user appeal of PlayStation hardware and software. “In this environment, Sony will continue to work to provide components and facilitate penetration into the PS5 market, while aiming to achieve future growth by maintaining and increasing customer participation and expanding the PlayStation community over the console”, said the study.