NBCUniversal said its 2022 preview was “a record” and “the highest-grossing premise since Comcast’s acquisition of NBCUniversal” more than a decade ago, although it remained out of print. In 2021, the company recorded more than $7 billion in ad engagements, suggesting this year’s results are bigger than that.
One of the main areas where the company has been accurate is with Peacock, its new streaming service. NBCU says Peacock’s initial revenue has more than doubled to $1 billion from $500 million a year ago. This is a significant boost for the streaming service, which has yet to reach the same massive scale as rivals like Netflix and Disney+, which are also expected to enter the ad space later this year.
Separately, the company said its broadcast, NFL and multicultural entertainment segments saw growth of 20% (exact CPM growth is unclear), while advanced advertising engagements grew 30%. He also said that more than 40% of anticipated trades were done outside of traditional age and gender guarantees (e.g. 18-49 year olds, 25-54 year old adults, etc.), though he didn’t break to find out what they were. these new segments.
The two strongest sectors were pharmaceuticals and travel, with streaming, technology, retail and CPG also performing well. One unmentioned segment was automobiles, which continued to scale back ad campaigns as automakers sell off all the cars they make amid industry supply chain problems.
“Advertising is a futures market, and if the results of this Upfront say anything, it’s that we build a future that our partners want.” Linda Iaccarino, president of global advertising and partnerships at NBCUniversal, in a statement. “The impetus behind this year’s Upfront is underscored by our commitment to bringing simplicity and flexibility to a complex market. Whether it’s ad technology and data, an ad-supported streaming service, premium content capabilities based on our iconic IP, we offer a unique comprehensive video ecosystem that impacts all of our partners.”
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
