Nintendo buys studio to boost IP-based productions

Video game giant Nintendo is further expanding into the entertainment business.

The company has agreed to acquire visual content company Dynamo Pictures Inc, according to a regulatory filing in Japan on Thursday. Once the deal closes (expected to close in October), Dynamo will be renamed Nintendo Pictures Co. and will become wholly owned. A subsidiary of the company.

According to Nintendo, Nintendo Pictures will “focus on developing visual content using Nintendo’s intellectual property.”

Dynamo is a CG animation company that specializes in video games and television animation and also works with motion capture technology.

Nintendo’s move suggests that the games company is planning a bigger push in entertainment. The company is already producing an animated film with Universal’s Illumination studio based on his character. Super Mario Bros. Franchise. This movie is scheduled to be released in April 2023.

But a studio of its own could give Nintendo the flexibility to produce its own fare alongside blockbuster projects like a Mario movie.

This is a strategy that has become very popular among video game companies. Sony, the owner of the Playstation platform, announced at an investor day in May that it plans to develop more movie and TV series content based on its large video game IP library.

Projects based on Sony titles twisted metal, last among thems Tsushima’s Ghost About 10 more are already in production at various stages of development.

In addition to Mario (and spin-offs like Mario Kart), Nintendo owns franchises such as Kirby, legend of elda, Donkey Kong, star fox s cross between animalsAll of this may be ready to reinvent itself in the entertainment space.