Wheelhouse, the media, marketing and investment firm founded by Brent Montgomery and Jimmy Kimmel, recently opened a new 10,496-square-foot production space on Sunset Boulevard, destined to be a haven for influencers and other talent in need of a centralized hub. Meetings and content creation.
The company has branches in Los Angeles and the Tribeca area of New York, but the new West Hollywood space will house its influential digital arm, known as Wheelhouse DNA, which produces programs like Facebook Messenger. cooking with brooklin and Spotify internet urban legends.
Ed Simpson, director of strategy and designer of the multipurpose space at Wheelhouse, says the team primarily focused on pushing the “boundaries of curiosity” when creating the space, adding, “We wanted to build something that had a work element and a work element. . a work item. Game element. We basically split the building in half: you turn left to play and turn right to work.”
Courtesy of Trent Barbosa/Wheelhouse
On the work side, which houses two fully equipped podcast studios, a green-screen production studio and editing spaces for post-production work, Simpson says he decided to keep windows to a minimum to better control soundproofing. On the other hand, which includes a film-ready kitchen for food and lifestyle, equipped with Café appliances –– and a hidden speaker for relaxing–– “We open the windows to let in more light and the colors we use are many. . Brighter, says Simpson, who describes the setting as a “modern bungalow” that’s “as far away from the office as possible.”
The building’s overall design scheme was inspired, in part, by Simpson’s hometown of London, known for its old Victorian homes juxtaposed with more modern, modern interiors. “Modern [California] According to Simpson, the moodboard also featured the style of designer Kelly Wearstler in the bungalow. But more broadly, Simpson says Apple’s innovative approach to retail helped shape his ideas about what the Wheelhouse location should look like, given the space’s emphasis on marketing and image. “[Apple] In truth [created] This idea that if you’re going to buy a beautiful product, something incredibly well designed and created, it has to be in an amazing location,” he says.
Elements of surprise keep the space interesting, like hidden doors that open to a new Narnia setting. Simpson says, “You have this sense of hidden discovery, and that sense of discovery is part of the creative process.”
This story first appeared in the July 27 issue of The Gossipify. Click here to subscribe.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
