Ralph Lauren is coming to the West Coast.
The designer will present his Spring 2023 men’s and women’s collections on October 13 in Southern California.
It’s the first time the New Yorker has traveled west for a show, although he owns a 16,000-square-foot ranch in Colorado, and the west has influenced his brand iconography over the years almost as much as his work. preparation on the east coast. .
No other details have been revealed at this stage other than that the show will be a “special fashion experience that will be unique to Ralph Lauren”.
Lauren’s last show was in March, when she transformed the Museum of Modern Art’s gallery into an elegant replica of her Fifth Avenue apartment and welcomed guests with cocktails and a show that proved to be a game-changer for the brand. The runway is great, with Gigi and Bella Hadid, Shalom Harlow, Tyson Beckford and other models of all ages leading the way.
This came after almost three years of hiatus. Lauren chose to give an intimate performance, with just under 100 people, including Jessica Chastain. Euphoria star Angus Cloud (face of Polo fragrance), heritage Son of Jeremy Strong and singer Janelle Monae.
This marked Lauren’s return to the regular season fashion calendar; Instead of a “see it now, buy it now” collection in stores, she’s back to the larger industry lineup she showcased last season. The October show will be the same.
“Look, Buy Now was really good, but bad for the production and bad for the European press,” Loren said at the time.
Ralph Lauren follows several luxury brands that have established catwalks across Southern California in recent years, taking advantage of the rich natural landscape and proximity to Hollywood stars including Gucci, Louis Vuitton, Dior and Saint Laurent.
Lauren dressed Hollywood heavyweights like Alicia Keys, Swizz Beatz, Ryan Reynolds, J Balvin and Jon Batiste at this year’s Met Gala, and is rumored to be making Jennifer Lopez’s wedding dress.
On the business side, Ralph Lauren Corp. CEO and President Patrice Louvet is leading a strategy to elevate the brand, moving from mid-range department stores to physical, wholesale and digital experiences, including sales. on Roblox.
Revenue for the three months ended July 2 increased 8.3 percent to $1.5 billion from $1.4 billion. And on a constant currency basis, revenue increased 13%, up from the 8% growth the company had forecast. last year. Adjusted earnings per share dropped to $1.88.
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Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
