In an effort to capture Elon Musk, Twitter is building a new content association –

Twitter is in a moment of uncertainty. The company has a deal to sell to Tesla CEO Elon Musk, but as long as that deal is pending (needs shareholders and regulatory permissions, etc.), it should be normal for a social media company.

Thus, the company on Wednesday announced a new content partnership scandal related to its new performance in New York. It seems like a milestone for advertisers following Musk’s interest in the company: Twitter has simply become a public space.

“Twitter timing is where the highlights hit first. “It’s a place where people come every day to see the best moments in sports, news, games and entertainment, to discuss and engage,” said TJ Adeshola, head of Twitter’s Global Content Association.

In line with the company’s priorities, the partnership with Content focuses on video and audio content, with a strong focus on live events where punctuality is essential.

ME! News will launch a new live stream on the platform, before broadcasting, Directed by Daniel Robay. The series will feature discussions and moments from selected TV broadcasts and series that are scheduled to be covered. Weird stuff, obi wan kenobis real housewivesWith other programs.

And the company said it had reached an agreement with E! parent NBCUniversal that Twitter would “be the first social partner to test integration with iSpot, the certified video measurement partner on NBCU’s first platform.” The purpose is to provide some NBCU advertisers with additional information about their campaigns.

Other deals include an expanded partnership with Condé Nast, among others. FashionMet Gala red carpet, vanity fair The Oscars and Pitchfork Music Festival red carpet, as well as the usual Twitter moments and spaces.

There is an association meaningWhich includes content from Twitter Spaces and video from the Black Cultural Festival and Global Economic Forum.

The company also announced the continuation of its content deal with the WNBA and a deal with Diddy’s Revolt. Twitter also said it “will allow advertisers to distribute and promote ads on live event pages with real-time highlights that will expand access to that content on the platform.”

“The basis of advertising is the desire not only to reach customers, but also to connect with them, what matters to them. “Twitter Amplify helps brands get there,” said Robin Wheeler, Twitter’s US customer service representative. “When advertisers access premium video content from Twitter, they are responding to topics that our audiences especially love. Stakeholder is already obsessed. Secure premium branded content that serves a diverse community is more important today than ever before. grateful to have found new ways to expand this inventory on Twitter, giving our advertisers and marketers a place to increase access and results.”

Of course, with Musk backed by more expensive deals and fewer sources of ad revenue (Tesla is known for not buying ads), it’s still unclear what, when and if he will go through with his acquisition.