After the criticisms, Juliana Paes opens the game on the controversial advertising: “absurd”

After the criticisms, Juliana Paes opens the game on the controversial advertising: “absurd”


The actress was part of an international campaign announcing flights from London to Sao Paulo

Giuliana Pees decided to speak out after becoming the target of an ad dispute with an airline. The advertising project aimed to advertise a flight from London to Sao Paulo.




In the commercial, made in English, our Brazilian actress appears as a stewardess. Then, the passengers start banging rattles to the sound of samba. Suddenly, Juliana Paes appears dressed in the typical Carnival clothes.

However, the announcement did not please netizens at all. This is because many thought that the advertising project stereotyped Brazilians, especially in the case of a flight to Sao Paulo and not Rio de Janeiro.

In fact, the repercussion was such that Eduardo Paes, mayor of the capital Rio de Janeiro, used his social networks to criticize the advertising. “They fly to Sao Paulo, but they sell Rio. With all due respect this [companhia aérea] he was to be sued for false advertising“, pinned.

It was then that Juliana Paes manifested herself on her Twitter. “NOthe briefing was a nice idea for the Carnival”, stated the actress in the first place. “This ad was designed before the pandemic and everyone thought it was a comedy. But time passed, editing didn’t help… So what to do? All that remains is to laugh“, vented.

The idea was just to make fun of these stereotypes, to do something quite absurd. I got the joke for this. But after all these years, the result didn’t go as expected… too bad, because this recording was really funhe finally confessed.

Source: Terra

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